Fish swim, birds fly, and streaming service prices rise. That’s (mostly) the way things are. After maintaining the same pricing for the Premium version for a long time, it looks like that will be the case in some countries as well.
according to BloombergBy the end of April, in some markets such as the UK, Australia and Pakistan, the price of Spotify Premium’s individual plans will increase by about $1, and the price of family and two-person plans will increase by about $2. The report suggests the U.S. will see similar growth later this year.
The higher fees are expected to offset the cost of audiobooks. , premium users can listen to 15 hours of audiobooks for free every month. The company is said to have enjoyed high levels of audiobook consumption so far.
If users exceed the 15-hour limit, they can pay upfront for 10 hours. It’s there that Spotify makes more money from its premium audiobook library. The company also sells audiobooks on its online store.
Spotify has been pursuing profitability since going public in 2018, and to help achieve that goal, it is said to be preparing more subscription tiers. According to reports, one of these (the more expensive option) will be available, which is a long-standing feature of the company.
It may also introduce a basic tier that includes ad-free music and podcasts and remove audiobooks. The plan is expected to cost $11 per month, the same price Spotify currently charges for Premium. So Spotify’s US launch last month is starting to make a lot more sense.