The rise and fall of MoviePass is one of those stories that needs the documentary treatment, and HBO has got you covered.The platform just set a premiere date of May 29 a documentary directed by filmmakers Muta’Ali and.
The film chronicles the “meteoric rise and stranger-than-fiction implosion” of the movie ticket subscription platform, which captured the world’s attention when it first launched in 2011. , the “all-you-can-eat” approach is ideal for gyms and other membership clubs, especially when the service is cheap. In just eight years, the company has grown from the fastest-growing subscription service since Spotify.
As the trailer shows, the documentary will feature interviews with many of the key players involved in various stages of MoviePass. These include original co-founder Stacy Spikes and former CEO Mitch Lowe. There will also be extensive interviews with reporters covering the service, FTC staff and former subscribers. By the way, the trailer promised an anecdote in which a customer delivers a box of poop to the MoviePass office, and we don’t want to miss it.
The documentary will premiere on HBO on May 29 at 9pm ET, but will also be available on demand through Max.Director Muta Ali has made some good documentaries including Yusuf Hawkins: Brooklyn Storm and Cassius X: Becoming Ali.
As for MoviePass, it’s a long and complicated story. In 2011, the app captured the hearts of theatergoers by promising unlimited trips to theaters for a monthly subscription fee. The romance didn’t last long. The company ceased operations in 2019 and filed for bankruptcy in 2020. In short, it’s perfect fodder for documentaries.
Movie passes. Co-founder Spikes recently purchased the company’s assets, brought on new investors and… However, the updated pricing model is confusing, with points and tiers, and doesn’t seem to capture lightning in a bottle the second time around.
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