During Apple’s quarterly earnings call Thursday afternoon, Chief Executive Tim Cook mentioned that the company is developing generative artificial intelligence software capabilities that will be available to customers “later this year.”This is consistent with the report Bloomberg’s Mark Gurman recently said that iOS 18 may be the “biggest” update in the history of the operating system. Cook’s tease — he mentioned generative AI multiple times but never specified it — seemed to confirm we’re in for a major release this fall.
“Going forward, we will continue to invest in these and other technologies that will shape the future. This includes artificial intelligence, where we continue to spend a significant amount of time and energy, and we are excited to share later this year that we are working on details of the job,” Cook said in prepared remarks.
Analysts tried to press Cook for more details, but he didn’t offer much. “Our working model, if you will, has always been to work and Then Talk about work instead of getting out in front of yourself. So we’re going to stick to that as well. But we have some things that we’re really excited about that we’ll talk about later this year. “
Artificial intelligence software features, ranging from advanced photo processing to word processing enhancements, have been a major selling point of Google and Samsung smartphones in recent months. Apple rarely reveals much about its upcoming moves, so you can think of this as the company’s ambitious plan to integrate artificial intelligence into its software platforms (iOS, iPadOS, and macOS) later this year.
“I just want to say that I think there’s a huge opportunity for Apple in generative AI and artificial intelligence,” Cook said at the end of the call, “without giving away more details or getting beyond my scope.”
