Take-Two Interactive is taking issue with Remedy Entertainment’s latest logo, claiming that the symbol infringes on Rockstar Games’ logo, even though the two have little in common other than the letter “R” for the video game publisher.earliest reporter Remedy firstIn September, a trademark dispute was filed with the UK Intellectual Property Office over two versions of the Remedy logo, one with the company name and one without.
UK intellectual property rules mean Take-Two’s objection to the logo suggests Rockstar’s parent company believes “the public may be confused”. Engadget reached out to Take-Two and Remedy for comment and will update this article if we hear back.
Remedy unveiled its new logo last spring, describing it as a “refreshed visual identity” that moves its image away from a 23-year-old game to better reflect its current Control and Alan Wake 》stability. “The bullet in the letter R in the old logo represented the Max Payne era, but Remedy is much bigger than a single game now; we have a whole suite of games, both new and old,” the publisher explained in a blog post in April.
“It’s time to update and redefine our visual identity to bring more consistency, show how we’ve evolved over the years, and better express our vision for what Remedy is today,” the post continued.
The icon is very popular. Design blog Creative Bloq wrote, “Gamers can’t understand the new logo.” “The new Remedy logo is made from three letters ‘R’ cut and stitched together as if the letters themselves are moving; the curved right side of the R is shaped into an arrow, while the character’s points form more arrows , points in a new direction,” editor Ian Dean wrote. Reaction on social media has also been positive.
Ironically, the two studios are currently working together on a new logo for the game Remedy. In April 2022, Remedy stated that it would cooperate with Rockstar to develop completely remastered versions of the first two “Max Payne” games, bringing the “should-era” series of games into a new generation.
Rebirth first Pointing out that Take-Two’s legal team has a history of attacking intellectual property rights by expanding the definition of “infringement.”The publisher filed a trademark claim against Hazelight Studios’ game in 2021 need two. IGN It focuses on Take-Two’s pursuit of a clothing brand called Max Fayne, a Florida ax throwing company called Rockstar Ax Throwing, and a music book called “Rockstar Ax Throwing.” Think like a rock star.The company also sued GTA modders and reverse-engineer creators Grand Theft Auto III and vice city Fan project.
Take-Two got a brief taste of its own medicine in 2014 when actress Lindsay Lohan sued the publisher for using what she claimed was her likeness in “Take-Two.” grand theft auto 5 and its marketing materials. The case was dismissed the following year on the grounds that video game imitations were fair game.
This article originally appeared on Engadget: https://www.engadget.com/take-twos-lawyers-think-remedys-new-r-logo-is-too-similar-to-rockstars-r-logo-181534083.html ?src=rss
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