Having great content on a website is not enough to make it successful. Companies and organizations need to ensure that their websites are accessible to everyone and can be easily found via search engines. Additionally, website owners should have access to effective website analytics to make better decisions. Siteimprove provides cloud-based solutions that help improve website accessibility, search engine optimization (SEO) and analytics. Here’s why it might be a good fit for your organization.
feature
Siteimprove is a platform that transforms the online experience for website owners and visitors. The platform offers a wide range of features that enhance the web user experience by reducing friction and increasing conversion rates by up to 28%.
One of Siteimprove’s most important features is its ability to help website owners comply with various accessibility regulations, such as the ADA, HIPAA, and the European Accessibility Act. The platform offers tools such as automated scanning and manual accessibility testing by trained professionals to ensure that company websites comply with current accessibility standards. So you can quickly identify and resolve any accessibility issues, providing a more inclusive and welcoming online experience for everyone.
In addition to accessibility testing, Siteimprove offers content experience solutions that combine content quality, UX and SEO to enhance your website. Its built-in quality assurance tools ensure that your website content is in good condition by identifying old and irrelevant content, broken links, or outdated branding or wording. With Siteimprove, website owners can create user-friendly experiences that stand out from competitors and support their brand.
Siteimprove also ensures that web content complies with established policies for documents and media. This means website owners can rest assured that their site content meets industry standards, making it easier for visitors to find and enjoy the information they need.
SEO is the backbone of Siteimprove’s products and services. The company’s approach is unique because it begins with a comprehensive assessment of your website’s performance and then tracks its progress toward your goals. The team uses page diagnostics and DCI industry benchmarks to compare your site’s performance to others in the market, helping you assess gaps and improve your site’s overall performance.
Siteimprove’s SEO solutions are designed to identify optimization gaps in your content by analyzing high-traffic keywords and filtering based on your strategy, search volume, or estimated traffic. The company offers three levels of SEO support: Audit, Professional, and Enterprise, with each level customized for different business needs.
But Siteimprove doesn’t stop at SEO. The company’s content experience solutions include content analytics, which provide clients with valuable insights into visitor behavior and website performance through easy-to-use dashboards and reports. These insights enable you to make data-driven decisions and achieve consistent business results across your entire team.
Installation, setup and compatibility
Siteimprove provides web-based tools that can be accessed from any device or browser. As a customer, you will have access to online support. In addition, Siteimprove provides a comprehensive getting started guide to help new users understand what to expect. If you are considering using Siteimprove as a client, this is a great tool to review.
Plans and Pricing
Siteapprove does not provide pricing details on its website. To get pricing information, you’ll need to contact the company directly. Pricing for Siteapprove services is tailored to your specific requirements. Therefore, the cost will vary depending on the components of the solution you choose and the number and size of websites you have.
The Siteapprove website divides its products into six sections, including the following.
Accessibility: Making sure your site is accessible to all users, including people with disabilities, is critical to providing an inclusive online experience. This can include using appropriate alt text for images, providing video scripts, using correct title structure, and ensuring your site is keyboard accessible.
Quality assurance: Quality assurance involves thoroughly testing your website to make sure it’s free of errors, bugs, and other issues that might impact the user experience. This can include checking for broken links, testing forms, and making sure all content is accurate and trustworthy.
search engine optimization: SEO is optimizing your website to rank higher in search engine results pages (SERPs). This involves keyword research, on-page optimization, link building, and more. Improving your website’s SEO can attract more organic traffic and grow your organization.
advertise: Paid marketing campaigns, such as pay-per-click (PPC) advertising, can be a great way to drive targeted traffic to your website. Optimizing your campaigns includes choosing the right keywords, writing compelling ad copy, and tracking your campaigns to ensure you’re getting a good return on investment.
analyze: Understanding how visitors interact with your site is crucial to optimizing its performance. Analytics tools can provide insights into which pages are the most popular, where your visitors are coming from, and how long they spend on your site. This information can help you make data-driven decisions to improve your website.
Performance: Website performance is critical to providing a good user experience. Slow loading times and other performance issues can cause visitors to leave your site and never come back. Optimizing website performance involves compressing images, minifying code, and using a content delivery network (CDN) to speed up page load times.
Siteimprove provides free tools to help website owners improve their website’s accessibility and SEO. One of their most popular free tools is the Website Accessibility Checker, which scans your website for on-page and technical accessibility issues and errors. This tool is really easy to use; all you need to do is provide your page URL, email, and industry.
In addition to the Website Accessibility Checker, Siteimprove offers free accessibility extensions for Google Chrome, Opera, Microsoft Edge, and Firefox. This extension lets you check for accessibility issues with any multi-step form, dynamic content, or private page. It’s user-friendly and can be easily added to your browser.
Siteimprove also offers a free accessibility statement generator and color contrast checker, which are very helpful for website owners who want to improve the accessibility of their website. The Accessibility Statement Generator creates a custom accessibility statement for your site, while the Color Contrast Checker ensures that the colors on your site meet accessibility standards.
Finally, Siteimprove offers a free SEO checker tool that utilizes a unique internal algorithm. This tool can quickly identify common SEO issues by scanning websites and ranking them based on their importance and the level of difficulty required to resolve them. This tool can be used to gain a complete understanding of your website’s SEO and identify areas for improvement.
final verdict
Siteimprove has received mostly positive feedback from Capterra customers. Customers appreciate the service’s user-friendliness and efficient customer support. However, some smaller companies find the prices too high. Siteimprove’s analytics suite seems to have received the most criticism, with some customers pointing out that it needs to be easier to use than Google Analytics.
Still, Siteimprove is an invaluable tool for website owners looking to improve their visitors’ online experience. It provides a comprehensive set of tools that help optimize your website’s accessibility, content, and search engine optimization (SEO). Ultimately, this results in a more positive and engaging online experience for everyone involved.
If you’re looking for an all-in-one website solution for your busy job, it’s worth your time to check out Siteimprove. At the very least, take a look at its free tools and decide if you want to grow the company further.
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