Salesforce expanded its partnership with Apple during the Salesforce World Tour 2023 event in New York.
Salesforce today announced expanded capabilities for its generative AI assistant Einstein Copilot, enhanced integration with Apple products, and more at the Salesforce World Tour New York 2023 event. Adding the Data Cloud vector database to Salesforce Data Cloud will enable Salesforce Data Cloud and Einstein Copilot to process unstructured data.
Salesforce announced several other enhancements to its business software, particularly in its Advertiser Data Cloud. These products are useful for a variety of teams, including IT, sales, customer service, marketing and commerce.
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Artificial Intelligence Enhancements to Salesforce Data Cloud
Einstein co-pilot
A major enhancement to Salesforce Data Cloud is the Data Cloud Vector Database, which will be available as a pilot program in February 2024. Data Cloud Vector Database is integrated vector database support that allows the use of a variety of data types. Unstructured data (such as PDFs, emails, messages, and social media content) will be combined with structured data (such as purchase history, customer support cases, and product inventory).
Einstein Copilot, Salesforce’s generative artificial intelligence assistant, will be able to use unstructured data to answer questions or perform analysis; it will access this data through Salesforce Data Cloud. Einstein Copilot will be generally available in February 2024.
“This leverages AI, CRM, automation, AI, Einstein Copilot and analytics to turn every piece of data, from emails to social media posts to messages, into actionable content,” said Rahul Auradkar, executive vice president and general manager of Unified Data Services. insights,” and Salesforce’s Einstein said in a press release.
Possible use cases for Einstein Copilot include:
- customer service: Einstein Copilot’s unstructured data will be able to be used for customer service. The example given by Salesforce is a chatbot extracting answers from articles for customers who visit a self-service page.
- IT Team: Einstein Copilot can be used to help IT teams discover problems in unstructured content generated during machine operation, such as logs, sensor readings, or image and audio recordings.
- sales representative: Einstein Copilot helps sales reps get more information about a potential client company before meeting with its representatives.
Einstein co-pilot search
Another enhancement to the Salesforce Data Cloud is Einstein Copilot Search, which will be piloted in February 2024. Einstein Copilot Search extracts data from data in the data cloud to provide intelligent suggestions for searches. It is useful for problem-solving tasks performed by sales, customer service, marketing, commerce, and IT teams. For example, Einstein Copilot searches will be able to link a customer’s email and phone number to their official support request history to assist customer service representatives.
Expanding Salesforce-Apple partnership
Apple Messaging, Apple Pay, and Augmented Reality will be available directly within certain Salesforce products. Salesforce and Apple have had a strategic partnership since 2018.
Specifically, Apple Messages for Business in Service Cloud, now available with Salesforce’s Service Cloud Digital Engagement, will enable businesses to build live chat experiences with customers to provide customer service, product recommendations, track shipments or set up Dating. Customers can use Apple Pay to pay for services and products in the Messenger app.
Apple’s ARKit augmented reality capabilities will be available in the Salesforce Field Service mobile app in summer 2024. With it, field technicians can capture 3D renderings of real locations, making planning and installation easier.
The Salesforce Field Service iOS widget will be available for iPhone in summer 2024. It provides a quick view of key customer information in Salesforce Field Service.
AWS Partnerships and More Salesforce News
Salesforce’s AWS partnership was highlighted and other news announced at the 2023 Salesforce World Tour New York.
More information about the Salesforce and AWS partnership
Salesforce reiterated the company’s partnership with AWS announced in November 2023, in which Salesforce expanded its use of AWS in a variety of ways:
- Salesforce begins offering products on AWS Marketplace.
- Some features of Einstein Studio Copilot will be able to integrate with Amazon SageMaker and Amazon Bedrock.
- Amazon Connect Chat is now part of Salesforce’s Service Cloud Digital Engagement.
- Amazon Connect forecasting has been added to Salesforce Service Cloud Omnichannel.
- Salesforce’s app builder, Heroku, will get powerful new capabilities from AWS services, making it a factory for producing AI-first apps.
News about Trailblazer Career Marketplace, Unlimited Edition+, Advertiser Profile Cloud
Salesforce has opened a new career site for careers in the Salesforce ecosystem called Trailblazer Career Marketplace, which is open to Salesforce partners today.
Salesforce has announced Unlimited Edition+, a suite of Salesforce technologies for companies interested in entering the world of generative AI, data and CRM. UE+ is now generally available.
New integrations are coming soon to Data Cloud for Advertisers. Data Cloud for Advertisers will be able to connect to Google Display & Video 360 to serve personalized ads across pipelines. Data Cloud for Advertisers will be able to connect to LinkedIn, allowing advertisers to target specific groups of professionals using usage data from their own applications and LinkedIn’s Marketing Cloud, Sales Cloud and Service Cloud products.
Note: TechRepublic is covering the Salesforce World Tour New York 2023 event virtually.
