The proven solution and its AR products will focus primarily on the education, healthcare and training sectors in the GCC
PROVEN Solution, a leader in innovative technology solutions focused on artificial intelligence, robotics and AR/VR, has announced plans to enhance its augmented reality (AR) products to showcase continued advancements and technological breakthroughs.
PROVEN Solution has been strategically observing the expanding capabilities of AR, recognizing its potential to revolutionize products and customer projects. Over the past year, the company has taken an in-depth assessment of the growing potential of AR, especially driven by recent hardware advancements that have made it increasingly relevant to the market.
“AR is an unprecedented opportunity for us, and our strategy involves a dual approach,” said Pavel Makarevich, Vice President of PROVEN Solution. “We are committed to developing our proprietary AR products while customizing them for our customers.” ized applications. We envision a scenario where the fusion of virtual and physical elements not only enhances knowledge acquisition but also provides hands-on, interactive experiences in diverse fields such as education, healthcare and training.”
AR is poised to take applications to new heights by combining virtual and physical components, which has sparked the company’s interest in whether the GCC market is ready for AR integration. The purpose is scenario-based learning and real-time practical contact, promoting interactive participation through AR technology. However, the current phase is characterized by exploration and experimentation as businesses discover the best use cases that align with their operations.
“Healthcare, education and training are our main areas,” Pavel added. “We foresee a synergistic integration between technology and our expertise in these areas to provide our customers with immersive AR experiences.”
PROVEN Solution recognizes the investment required for AR development, emphasizes the expertise it has gained from existing VR businesses, and simplifies technical knowledge. Although the hardware cost of AR is still relatively high, the company expects that as the technology matures in the next few years, the hardware cost will gradually decrease.
In 2024, PROVEN Solution has designated AR as the cornerstone of its research and development efforts. The company aims to integrate AR into many of its products, enabling customers to take advantage of this transformative technology.
