Prove Pre-Fill Reduces Registration Abandonment and Prevents BetMGM Digital Sportsbook and Casino Promotion Abuse
New York, April 2, 2024(BUSINESS WIRE)–Prove Identity, Inc. (“Prove”), the global leader in digital identity, today announced a strategic partnership with BetMGM, a leader in sports betting and iGaming, to enhance the security and user experience of BetMGM customers. By Cutting Edge Prove Pre-Fill® Identity solutions.proof pre-populated® The digital consumer onboarding speed is increased by up to 79% and is used by more than 1,000 enterprises in diversified industries around the world, including 9 out of 10 banks. The partnership marks an important milestone in Prove’s journey to provide seamless, secure digital sports betting and casino services in every U.S. state where BetMGM operates, pending regulatory approval.
“BetMGM is an innovator in its space, always looking to find new and compelling ways to improve the online gaming experience,” said Tom Hill, director of digital identity and head of sports betting and iGaming at Prove. “Proof Prefilled® is the latest example, allowing customers to access the content they want faster than ever through an authentication process, allowing them to take full advantage of BetMGM’s vast range of products. “
“We are committed to providing our customers with a seamless, secure sports betting experience and our partnership with Prove is a testament to this safe bet,” said Adam Greenblatt, CEO of BetMGM. “Proof Prefilled® Add an extra layer of security, reduce sign-up abandonment, and improve the overall user experience by streamlining the authentication and authentication process. Users can now enjoy the BetMGM sports betting and casino experience faster and with greater peace of mind. “
Key highlights of the partnership:
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Simplify user onboarding: proof pre-populated® Technology will revolutionize the onboarding process for BetMGM users, minimizing registration abandonment rates. By simplifying and speeding up account creation, BetMGM aims to provide a frictionless experience from the start.
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Prevent bonus and promotion abuse: Prove’s solution is critical to preventing rampant bonus and promotion abuse within the BetMGM digital sportsbook and casino platform, such as multiple uses of the same bonus code that is typically only available to first-time users. This ensures a fair and safe user environment, fostering a trustworthy and enjoyable gaming experience.
For more information, visit Proof Pre-Population® and prove pre-population® Get the business solutions page or request a demo.
About Prove Identity, Inc. (“Prove”):
As the world shifts to an action-first economy, businesses need to modernize how they acquire, engage and support consumers. Prove’s mobile-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenue growth while reducing operating expenses and fraud losses. More than 1,000 enterprise customers use Prove’s platform each year to process 20 billion customer requests across industries including banking, lending, healthcare, gaming, cryptocurrency, e-commerce, marketplaces and payments. For the latest news from Prove, follow us on LinkedIn.
About Bette MGM:
BetMGM is a market-leading sports betting and gaming entertainment company and a pioneer in the online gaming industry. BetMGM is the product of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LON: ENT), which owns all of MGM’s U.S. brick-and-mortar and online sportsbooks, major tournament poker and exclusive rights to operate online gaming businesses. BetMGM leverages Entain’s state-of-the-art technology licensed in the United States to offer sports betting and online gaming through market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. BetMGM was founded in 2018 and is headquartered in New Jersey. For more information, please visit www.betmgminc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240402361164/en/
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