After sharing my thoughts on the global opportunities for SaaS innovators in the age of AI, I had the pleasure of recently sitting down with some of these innovators to learn about real-world applications and use cases. That’s what happened last month when G2 and ZoomInfo hosted an evening of AI Insights and SaaS Executive Conversations in London.
At this event, I had the pleasure of moderating a panel discussion with leaders from companies at the forefront of artificial intelligence: Bianca Draganbrand marketing executive paddle, Alex OllieCRO and Co-Founder deskand Sophie ZhengVice President of Product and Customer Marketing Zoom message.
Dixa Chief Marketing Officer Sylvia Jensen was one of the SaaS leaders in attendance.in her LinkedIn Post Reflecting on the meeting, she asked: “When technology companies desperately need to cut costs to survive in today’s economy, and they need more output from their marketing, sales and service teams, generative AI is the solution.” ‘?”
Answering this question is the focus of our discussion.
AI in SaaS: Expectations keep changing, but reality still outstrips reality
Despite the economic downturn, Artificial intelligence is booming With record funding and the emergence of new generative AI unicorns. Everyone seems to want to embrace artificial intelligence.
In fact, according to statistics, 81% of global software buyers say it is important that the software they purchase has artificial intelligence G2 2023 Software Buyer Behavior Report. However, leaders also realize that any investment in software (including AI tools and capabilities) must Deliver measurable value and ROI.
During our conversation, a common theme that emerged was that while the adoption of artificial intelligence continues to grow, expectations still outpace reality. Panelists agreed that we must be careful not to overpromise on the capabilities of artificial intelligence and focus on actual productivity gains.
For example, automating routine tasks can free up time for more strategic work, but the results are difficult to predict. The consensus is that there are clear opportunities to use generative AI for go-to-market (GTM) efforts, including customer acquisition, but it needs to be done for real use cases.
81%
of global software buyers say it is important for the software they buy to have artificial intelligence
source: G2
Marketing and sales use cases that drive business value
To delve deeper into how to implement AI, we looked at AI use cases in marketing and sales. Bianca says Paddle’s support bot has reduced ticket volume by 40%, while Sophie says ZoomInfo uses AI to interpret complex sales data visualizations for sales reps.
Additionally, Alex noted that Reachdesk is mining years of call data to build AI-assisted prospecting tools and leveraging AI-driven account-based modeling to reveal manufacturing and logistics as major untapped verticals to accelerate the pipeline.
While the sales team may be skeptical, the team agrees that they will benefit greatly from AI once adoption increases.
Looking to the future and discovering new growth opportunities
Looking ahead, panelists expressed cautious optimism about the future. While economic recovery may depend on demand-generating spending reversing current cuts, AI may help level the playing field by automating routine tasks, allowing teams to focus on strategic, higher-quality work.
Vertical positioning, AI-driven content personalization, and a focus on proven productivity improvements are factors that will help drive greater growth.
While we know the results are uncertain, artificial intelligence is undoubtedly changing the way software is developed, marketed, purchased, and sold. Continuing to listen to leaders like Bianca, Alex and Sophie will help us all navigate this chaos.
Let’s continue the conversation and continue sharing AI use cases—including what works, what doesn’t, and how we’re leveraging AI to drive business value and innovation.
124 Comments
Howdy! Do you know if they make any plugins to assist with Search
Engine Optimization? I’m trying to get my site to rank for some targeted
keywords but I’m not seeing very good results. If you know of any please share.
Appreciate it! You can read similar article here: Warm blankets
I just want to go to a bowl sport.
sugar defender reviews Adding Sugar Protector to my everyday routine was just one of the most
effective decisions I’ve created my health and wellness.
I take care regarding what I eat, yet this supplement includes an extra layer of assistance.
I feel a lot more stable throughout the day, and my
yearnings have actually decreased considerably. It behaves to have something so easy that makes
such a large distinction!
You made some good points there. I checked on the net for more info about the issue and found most people will go along with your views on this site.
Good post. I learn something totally new and challenging on blogs I stumbleupon every day. It’s always exciting to read through content from other authors and practice a little something from other sites.
I really love your website.. Excellent colors & theme. Did you create this site yourself? Please reply back as I’m hoping to create my own personal site and would like to find out where you got this from or what the theme is called. Thanks!
I blog quite often and I truly appreciate your content. This article has truly peaked my interest. I am going to bookmark your blog and keep checking for new details about once a week. I subscribed to your Feed too.
The very nature of the journey sports activities adds on to their tasks to ensure safety of the vacationers while facilitating an exhilarating expertise.
After going over a handful of the blog articles on your blog, I truly like your technique of blogging. I added it to my bookmark site list and will be checking back soon. Please check out my web site too and let me know how you feel.
However, the British troops had been valued greater than the German mercenaries and thus there are numerous more examples of British prisoner exchanges than German.
Nevertheless, it’s not a secure place for kids the place they are often left unsupervised.
In the course of effecting his designs, Palpatine also manipulated the most highly effective Jedi knight, Anakin Skywalker, into his service by promising to show him how to avoid wasting the life of Padmé Amidala.
Services for 92-12 months-previous Earnest L. Behrend of Harlan will probably be held at 10:30 am on Friday, Could 14th, at Veteran’s Memorial Auditorium in Harlan.
Great blog! Do you have any recommendations for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any recommendations? Kudos!
I blog frequently and I really appreciate your content. Your article has really peaked my interest. I am going to book mark your blog and keep checking for new details about once a week. I opted in for your RSS feed as well.
I bookmared your site a couple of days ago coz your blog impresses me.,*,-”
When do you think this Real Estate market will go back right side up? Or is it still too early to tell? We are seeing a lot of housing foreclosures in Lake Mary Florida. What about you? Would love to get your feedback on this.
Amazing this kind of guide is definitely incredible it really aided me and also our kids, thanks a lot!
Aw, this was a very nice post. Spending some time and actual effort to produce a great article… but what can I say… I put things off a lot and never manage to get anything done.
I like this website its a master peace ! Glad I found this on google .
You made some decent points there. I looked on the net with the problem and located most people should go along with with the web site.
Hi, Neat post. There’s a problem with your site in internet explorer, would check this… IE still is the market leader and a good portion of people will miss your wonderful writing because of this problem.
It’s good page, I was looking for something like this
An fascinating dialogue is value comment. I think that you need to write extra on this matter, it won’t be a taboo topic but usually individuals are not sufficient to talk on such topics. To the next. Cheers
I am typically to blogging and i really respect your content. The article has actually peaks my interest. I am going to bookmark your site and preserve checking for brand new information.
That is a good tip especially to those fresh to the blogosphere. Simple but very accurate info… Appreciate your sharing this one. A must read post!
I was recommended this website through my cousin. I am now not positive whether this put up is written via him as nobody else understand such detailed
Oh my goodness! an amazing article dude. Thanks Nevertheless I am experiencing concern with ur rss . Don’t know why Unable to subscribe to it. Is there anybody getting an identical rss downside? Anyone who is aware of kindly respond. Thnkx
Many thanks for this facts I has been checking all Bing to locate it!
Following analyze several of the website content on your own internet site now, and I in fact like your way of running a blog. I book marked that to be able to my save web site listing and can be examining back again shortly. Please attempt my own website as effectively as well as let me know what you believe.
Reading your post made me think. Mission accomplished I guess. I will write something about this on my blog. Have a nice Tuesday!
You’ve made some really good points there. I looked on the web for more information about the issue and found most people will go along with your views on this web site.
Thanks for this particular information I was basically checking all Bing in order to find it!
A person necessarily help to make critically posts I’d state. That is the first time I frequented your web page and to this point? I amazed with the analysis you made to create this actual submit incredible. Excellent process!
sometimes you got to taper down on playing too much compter games coz it is quite addictive”
Hello, very helpful posting. My sister and I have recently been looking to find detailed facts on this subject type of stuff for a while, yet we could hardly until now. Do you think you can also make a few youtube video clips about this, I do think your webblog would be far more complete in case you did. In any other case, oh well. I am going to be checking out on this web-site within the not too distant future. E-mail me to maintain me up-to-date. granite countertops cleveland
Perhaps you should also a put a forum site on your blog to increase reader interaction.;:”:.
I am not sure where you’re getting your info, but good topic. I needs to spend some time learning more or understanding more. Thanks for wonderful information I was looking for this information for my mission.
Wow! that piece of writing has been really useful thanks a bunch. “Love is, above all else, the gift of oneself.” by Jean Anouilh..
Fashionable artists have elevated the craft to nice artwork.
Aw, that was a really top quality post. In theory I’d like to write like this too – taking time and also real effort to make a excellent article… but what can I say… I procrastinate alot and also by no means seem to get something done.
We stumbled over here by a different page and thought I might check things out. I like what I see so now i’m following you. Look forward to finding out about your web page for a second time.
nice site. I will be a regular visitor for a long time.
Lately, I did not give plenty of consideration to making feedback on blog page articles or blog posts and have placed feedback even much less. Reading through via your enjoyable content, will help me to do so sometimes. merrill lynch online
I don’t normally comment but I gotta tell regards for the post on this amazing one : D.
There is noticeably a bundle to comprehend this. I assume you’ve made specific nice points in features also.
I’d need to consult you here. Which isn’t some thing Which i do! I enjoy reading a post that can make people feel. Also, appreciate your allowing me to comment!
my grandmother is always into herbal stuffs and she always say that ayurvedic medicines are the best stuff**
I believe you have remarked some very interesting details , thankyou for the post.
Next time I read a blog, Hopefully it won’t fail me as much as this particular one. After all, Yes, it was my choice to read, however I actually believed you’d have something interesting to say. All I hear is a bunch of crying about something that you could possibly fix if you were not too busy searching for attention.
Get Meals Internet – Internet Foods Ordering Strategy for Dining establishments
You produced some decent points there. I looked on the internet with the problem and discovered most individuals should go along with with your website.
I was looking at some of your articles on this site and I believe this internet site is really instructive! Keep on posting .
thank-you for this post (désolé, je suis francais, je parle mal anglais)
Wow, superb blog structure! How long have you been running a blog for? you made running a blog look easy. The total look of your website is fantastic, let alone the content material!
I’m very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this greatest doc.
This is actually exciting, You’re a highly seasoned article author. I have registered with your feed furthermore watch for witnessing your personal exceptional write-ups. Plus, We’ve shared your web blog in our social networks.
Thank you for making the honest try to explain this. I feel very strong about it and wish to be informed more. If it’s OK, as you attain extra intensive knowledge, could you thoughts adding more posts similar to this one with more information? It could be extremely helpful and helpful for me and my colleagues.
There are a couple of interesting points with time in this posting but I do not know if these people center to heart. There’s some validity but I’m going to take hold opinion until I check into it further. Good write-up , thanks and now we want a lot more! Combined with FeedBurner too
Hello There. I found your blog using msn. This is a really well written article. I’ll be sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll certainly comeback.
Adam Smith (Could 28, 2012).
An fascinating discussion may be worth comment. I do think that you can write much more about this topic, it will not certainly be a taboo subject but usually folks are not enough to speak on such topics. To a higher. Cheers
i haven’t been on the silicon valley but i would really love to visit that place. i bet that it is a very exciting place to visit.
That’s the place insurance coverage comes in-it helps present financial protection from potential losses due to damage or other unexpected occasions.
Without fail, I always go to every single sale that EPL hosts.
Garages, grain silos, and outbuilding constructions were broken or destroyed in town, and Pembroke Elementary Faculty had much of its roof blown off.
Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how can we communicate?
It’s hard to come by well-informed people about this subject, however, you seem like you know what you’re talking about! Thanks
Hi, I do think this is an excellent website. I stumbledupon it 😉 I’m going to revisit yet again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.
This is a topic that is close to my heart… Cheers! Exactly where can I find the contact details for questions?
I was able to find good information from your articles.
Nice post. I learn something new and challenging on websites I stumbleupon every day. It will always be helpful to read through content from other authors and use a little something from their sites.
This is the perfect blog for anyone who wants to find out about this topic. You know a whole lot its almost tough to argue with you (not that I personally would want to…HaHa). You definitely put a brand new spin on a topic which has been discussed for many years. Wonderful stuff, just great.
Spot on with this write-up, I honestly believe this website needs much more attention. I’ll probably be back again to see more, thanks for the information.
Aw, this was an extremely good post. Finding the time and actual effort to make a great article… but what can I say… I procrastinate a lot and don’t manage to get anything done.
This is a topic which is close to my heart… Cheers! Where can I find the contact details for questions?
I like it when folks get together and share ideas. Great blog, continue the good work!
The very next time I read a blog, Hopefully it won’t fail me as much as this particular one. I mean, I know it was my choice to read, but I really thought you’d have something helpful to talk about. All I hear is a bunch of whining about something you could fix if you weren’t too busy searching for attention.
Hi, I do believe your website could possibly be having web browser compatibility issues. When I look at your website in Safari, it looks fine however, if opening in I.E., it has some overlapping issues. I simply wanted to give you a quick heads up! Apart from that, wonderful site.
I let my 8 year old spend a number of arduous-earned dollars on a lotto ticket to prove it and he received $100.
Hi, I do think this is an excellent site. I stumbledupon it 😉 I may come back once again since i have book-marked it. Money and freedom is the best way to change, may you be rich and continue to help others.
Oh my goodness! Amazing article dude! Many thanks, However I am experiencing troubles with your RSS. I don’t know the reason why I cannot join it. Is there anyone else having the same RSS problems? Anyone that knows the answer can you kindly respond? Thanx!!
Greetings! Very helpful advice within this article! It’s the little changes that will make the biggest changes. Thanks a lot for sharing!
Very good info. Lucky me I recently found your site by chance (stumbleupon). I’ve saved as a favorite for later!
Appreciate it for this post, I am a big big fan of this internet site would like to continue updated.
There’s certainly a great deal to find out about this subject. I really like all of the points you have made.
The next time I read a blog, Hopefully it doesn’t disappoint me just as much as this particular one. I mean, I know it was my choice to read, but I really believed you would have something helpful to say. All I hear is a bunch of crying about something that you could possibly fix if you weren’t too busy seeking attention.
Howdy! This post could not be written any better! Going through this post reminds me of my previous roommate! He constantly kept preaching about this. I will send this article to him. Pretty sure he’ll have a great read. Many thanks for sharing!
Yay google is my king aided me to find this great website ! .
It’s hard to find experienced people on this topic, but you seem like you know what you’re talking about! Thanks
As i used to be a college student in class a few, the mum thought i usually actually need to critique The english language previously, and so your lover very well then, i’ll overview from the class connected with educator Ye connected with New Setting up related with Beijing. With all the lady category When i began to review the innovative Principle The english language also to handled this sentence construction intended for once. Educator Ye we will course of action this by mouth The english language, jamming additionally to publishing.
I’m impressed, I have to admit. Seldom do I encounter a blog that’s both educative and interesting, and let me tell you, you’ve hit the nail on the head. The problem is an issue that not enough people are speaking intelligently about. I’m very happy that I stumbled across this during my search for something concerning this.
Just about all I can express is, I don’t know what to say! Except naturally, for the amazing tips which are shared using this blog. I’ll think of a million fun methods to read the posts on this site. I’m sure I will at last take action utilizing your tips on areas I could not have been able to deal with alone. You had been so clever to allow me to be one of those to learn from your helpful information. Please recognize how considerably I enjoy the whole thing.
Your style is very unique compared to other people I have read stuff from. Thanks for posting when you have the opportunity, Guess I will just bookmark this blog.
I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Google. You have made my day! Thx again..
He additionally noted, “In case you are in the development sector, you are probably harm by tariffs on steel and on Canadian softwood lumber. These are hits to revenue and employment, that are along with the hits folks take as customers. “To be truthful, if you’re a shareholder in U.S.
Good information. Lucky me I found your site by accident (stumbleupon). I have saved as a favorite for later.
Simply wish to say the post can be as surprising. The clearness in your publish is simply nice and will be able to assume you’re educated within this subject. Fine along with your agreement i want to in order to clutch the Rss to keep up to date along with returning around near post. Thank you a million as well as please continue the actual gratifying function.
I seriously love your site.. Very nice colors & theme. Did you make this amazing site yourself? Please reply back as I’m looking to create my own website and want to know where you got this from or exactly what the theme is called. Thank you.
You should indulge in a tournament for one of the highest quality blogs on the web. I’ll suggest this great site!
Very good write-up. I definitely appreciate this website. Continue the good work!
6-7. Retrieved 29 April 2018 – via British Newspaper Archive.
Great web site you’ve got here.. It’s hard to find quality writing like yours these days. I truly appreciate people like you! Take care!!
Cool share about olive skin it is really. Friend on mine has been waiting for this info
Hey – decent blog, just looking around some kind of blogs, seems a quite good platform you are using. I’m currently using WordPress for a few of my sites but planning to change one of them over to a platform similar to yours as a trial run. Anything in particular you’ll recommend about it?
Right here is the right site for anyone who hopes to understand this topic. You know so much its almost tough to argue with you (not that I personally would want to…HaHa). You definitely put a brand new spin on a topic that has been discussed for a long time. Excellent stuff, just wonderful.
Pretty! This was a really wonderful post. Many thanks for supplying this info.
I needed to thank you for this excellent read!! I absolutely enjoyed every little bit of it. I have got you bookmarked to look at new stuff you post…
Reyes in order to depart Rio de Janeiro, and start a new life.
Hello there! I simply would like to give you a big thumbs up for the excellent information you have got right here on this post. I will be returning to your blog for more soon.
I needed to thank you for this good read!! I certainly loved every little bit of it. I have got you bookmarked to check out new stuff you post…
I needed to thank you for this good read!! I definitely loved every bit of it. I’ve got you book marked to look at new things you post…
Spot on with this write-up, I honestly think this website needs much more attention. I’ll probably be returning to read through more, thanks for the information!
I’m amazed, I have to admit. Seldom do I come across a blog that’s equally educative and entertaining, and without a doubt, you’ve hit the nail on the head. The issue is something which too few people are speaking intelligently about. I am very happy I stumbled across this in my hunt for something concerning this.
Allen, John (29 August 2011).
Great site you have here.. It’s hard to find high quality writing like yours these days. I honestly appreciate people like you! Take care!!
As with different social networking Web sites, the point of becoming a member of MiGente is to interact with others.
Pretty! This was an incredibly wonderful post. Many thanks for supplying this information.
Good information. Lucky me I discovered your site by accident (stumbleupon). I’ve saved it for later!
It’s hard to come by well-informed people for this subject, however, you seem like you know what you’re talking about! Thanks
I was able to find good information from your articles.
It’s hard to find well-informed people in this particular subject, however, you seem like you know what you’re talking about! Thanks
This is a good tip especially to those new to the blogosphere. Brief but very precise info… Appreciate your sharing this one. A must read post.
After I originally left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and now whenever a comment is added I get 4 emails with the same comment. Is there an easy method you can remove me from that service? Many thanks.