G2’s future vision and roadmap

At the G2 Reach 2023 conference, my colleague and G2 Marketing Director Palmer Houchins and I teamed up to introduce you to what goes on behind the scenes at G2.

In the ever-changing software buying landscape, we share G2’s vision and product roadmap to empower and connect software buyers and sellers.

G2’s vision is to empower and connect software buyers and sellers

As Palmer said, G2 is committed to overcoming the challenges of sourcing real software information, striving to provide real user feedback and assist users in making informed decisions.

In a rapidly evolving industry, real-time information is a necessity. G2’s Marketplace is the largest and most trusted software decision-making site, with 90 million people visiting G2 each year. The power of honest customer reviews cannot be overstated, and G2’s marketing solutions connect software marketers and sales professionals with active market buyers.

To further help software buyers and suppliers succeed in the AI ​​era, last year we launched Monty, an AI-powered software buying advisor.

Monty is just one example of our mission to provide the latest insights in the rapidly evolving world of technology, ensuring software decisions remain effective even under changing circumstances.

Another way we support the software buying journey is through partnerships with market leaders, such as AWS and MicrosoftAzure. These industry stalwarts entrust G2 to power their customer reviews, expanding our reach and impact in the field.

The number of self-service buyers is on the rise.Make sure they can easily find you when they search

We’d be remiss if we didn’t mention the role of search engines and G2’s efforts in curating valuable information to stand out in search results. As we witness the rise of self-service buyers and the consumerization of B2B purchasing, a strategy of “right time and right place” becomes crucial.

Not only do people visit G2 to search for software, but when they search for software vendors and categories, their G2 profiles also appear in search results. For example, when Google searches for “AI software,” G2’s page is the first natural result that appears.

At the end of the day, trustworthy reviews and a solid market position are crucial for software companies. G2’s role is to bridge the gap between these companies and truly interested buyers. Through our data and solutions, we are committed to creating the best B2B buyer experience and helping suppliers build trustworthy connections with market buyers.

Our product development roadmap priorities

In terms of our product roadmap, we are using artificial intelligence to revolutionize the way buyers discover software – providing personalized recommendations and enhancing the user experience by providing value-added features such as collaboration tools and interactive presentations. In this process, we aim to amplify the voice of our customers by collecting real reviews, aided by artificial intelligence. We will support seller tools, support integration with gifting platforms, and share best practices for review generation.

Our priority for the year ahead remains delivering first-party low-pass buyer intent with simple and efficient integrations to use within your current workflows. To support this priority, we’re improving features like Track Your Prospects, stacking data, and connecting partners to deliver greater ROI.

Stay focused on continued innovation that drives connections between buyers and sellers, focusing on three areas: amplifying the voice of the customer, powering your pipeline, and transforming your strategy

Innovate through testing, feedback and collaboration

With constant innovation, G2 is faster and smarter—always with you. Our product development team cannot accomplish this task alone.

Thank you to everyone in the G2 community – our customers who provide feedback to improve our products and come up with roadmap ideas, and our partners who make powerful integrations possible and expand G2’s reach.

we will continue Iterate and experiment And continue to welcome all your feedback. Thank you for helping us shape the future of software.

If you missed our “The Future of G2” session, you can watch the G2 Reach 2023 session recording.