FTC goes back to basics at Dallas Business and Lawyer Seminar June 24

No one can match Waylon Jennings’ invitation to Luckenbach, Texas, where one can get “back to the basics of love.” But we can offer business executives, advertising professionals, and attorneys the next best thing: a virtual invitation to brush up on legal basics in Dallas, Texas on June 24, 2021. Register now for “Green Lights and Red Flags: FTC Rules of the Road for Business,” a seminar on truth-in-advertising standards, social media marketing, data security and other business fundamentals. The event is free – which is great news for Texas attorneys. The Texas Bar has authorized this seminar for a minimum of 4 hours of continuing legal education (MCLE) credit, including 1 hour of ethics credit.

FTC Commissioner Rebecca Kelly Slaughter will hold a Green Light and Red Flag meeting at 1:00 Central Time. Here’s what’s in store for the rest of the afternoon:

• The truth about false advertising. Review how to substantiate your advertising claims.
• Avoid promotional fuss. A guide to avoiding pitfalls when advertising online, including using email marketing and social media.
• safe entrepreneur. Have a jargon-free discussion of the basics of data security for your business.
• Protect small businesses from scams. Tips to help protect your employees Spot and stop scams targeting small businesses.
• Lawyer ethics and professionalism. Optional session on the decision points attorneys face when advising business clients and litigating on their behalf. The panel featured the Hon. Barbara MG Lynn, Chief Judge of the United States District Court for the Northern District of Texas; the Honorable. Maricela Moore, Presiding Judge, 162nd Civil District Court, Dallas, Texas; Frederick C. Moss, Professor Emeritus, Southern Methodist University Dedman School of Law.

Co-sponsors of the free seminar include the North Central Texas Service Better Business Bureau, the American Advertising Federation of Dallas, the Dallas Bar Association Antitrust and Trade Regulation Section and Thurgood Marshall Law School.

Platform space is limited, so sign up now for the free virtual event.