FedEx has announced that it will launch a new “data-driven commerce platform” called “fdx” this fall, which will allow FedEx to participate in all aspects of online sales, from purchase to delivery and returns. The platform will be integrated with ShopRunner, an online e-commerce store the company acquired in 2020.
Sellers using fdx’s ShopRunner platform can use it to “see shipments in near real-time,” select supply chain resources based on carbon impact, and process returns, the company wrote. FedEx said that when FDX launches in the fall, it will use its data to provide sellers with “more efficient and cost-effective deliveries.” FedEx’s system will also enable a “customized post-purchase experience” so the brand can provide customers with more accurate shipping information.
FedEx and UPS have been losing ground to Amazon, so much so that Amazon surpassed both companies in U.S. home package delivery in 2022. Just a few years ago, the online retail giant built a logistics operation that largely used tightly controlled third-party contractors that Amazon insists are not its employees.
edge FedEx was contacted for more information but did not immediately respond.
