Author: techempire
Purchasing a franchise is a significant financial commitment for consumers. Franchise rules are designed to ensure consumers have critical information to weigh the risks and benefits of their potential investments. As part of its ongoing regulatory review process, the FTC will host a virtual seminar on Tuesday, November 10, 2020, to review the franchising rules. Check out the just released agenda. Andrew Smith, Director of the FTC’s Bureau of Consumer Protection, will hold a virtual seminar at 1:00 ET. The next speaker will be Oklahoma Congressman Kevin Hearn. Reviewing Franchise Rules is divided into three panels, each providing insights from…
CES has long been a launch pad for innovation and cutting-edge technology. At this year’s event, however, there was a glaring void: almost no sex tech. Although sex tech is an industry that caters to universal human experiences, it has always had an unsettling connection to CES. This year, its conspicuous absence raises the question: Why are we still so wary of resisting the integration of technology and intimacy? Sex tech made headlines at CES in 2019 when pleasure tech company Lora DiCarlo won an innovation award, but the award was later revoked and then reinstated after widespread backlash. (It…
As a businessman, of course you know about phishing. At first glance, the email looks like it’s from a well-known company, complete with a familiar logo, slogan, and URL. But this is actually an attempt by online scammers to defraud consumers of their account numbers, passwords or cash. In addition to the serious harm these scams cause to consumers, phishing has another victim: reputable businesses whose good reputations are stolen by scammers. Fraudsters don’t just pretend to be global financial institutions or industrial giants. They also pose as small businesses. But there is good news in the fight against fraud.…
Scammers often target job seekers and potential entrepreneurs with false employment and money-making opportunities. We know this because the FTC has investigated and blocked many of these practices. But scammers are a ruthless group, and they continue to make deceptive propaganda in online advertisements, job websites and social media platforms. Knowing some of the red flags can help you spot these scams. Job scams come in many forms. Some fraudsters falsely offer insider information such as executive positions, mystery shopping assignments, government careers, or product sales jobs. Others sell job listings or placement services that turn out to be worthless.…
The opinions expressed by Entrepreneur contributors are their own. Imagine your business is a bustling city center. Its vibrant community represents different departments, each of which is integral to the success of your business.Imagine how much easier it would be to run your city if there was a force that ensured all communities worked together, spoke the same language, and shared important messages at all times. This is what effective API (application programming interface) collaboration can do.This shared, unified approach can be achieved through the right APIs, allowing for seamless collaboration and more efficient operations.Related: What are APIs and how…
As a customer marketer, I love connecting with other customer marketers about the work we do. And, as a former G2 customer more than twice, I know how challenging it can be to run review campaigns and get customer feedback, especially when you’re a small (or even 1 person) team trying to juggle multiple competing priorities. So for the Customer Marketing Masterclass course, G2 arrives in 2023 – I asked the Senior Director of Product Management at G2, Rachel Bentley Join me as I share some best practices for review generation and more importantly help highlight the huge impact reviews…
You’ve heard of scammers impersonating government agencies, global retailers, and even members of your family. The latest version of the program targets business professionals, luring them with seemingly attractive job opportunities at well-known companies. You’d be surprised at how despicable these low-level fraudsters can be to make those fake “dream jobs” look legitimate. Will you and your HR professionals warn others about this scam? It often begins with a message claiming to be an executive recruiter representing a well-known company. Their door-to-door approach sounds reasonable: “We saw your portfolio online and were impressed” or “Based on your LinkedIn profile, you…
You have conducted an information “census” to identify and locate confidential information held by your company. Then, you determine what you need to keep for business purposes. What’s next? According to “Start with Security,” it’s time to wisely control access to your data by setting limits. This is not a new concept. You have a lock on your door to prevent access to your business after hours, and people can’t just walk onto your factory floor. You can also protect your company’s proprietary secrets from being seen by unauthorized parties. That’s why you don’t post the recipe for your “secret…
You think a franchise might be right for you. You can’t wait to cut the ribbon and start running your business. But to avoid false starts, it makes sense to spend more time in the beginning stages.This article is the FTC’s fourth Franchise Basics Series – Covers the key steps to take before you head off to compete: 1) carefully evaluate the key documents that may (or may not) be attached to the franchise disclosure document, 2) carefully review the financial performance statements contained in the franchise disclosure document; 3) Review every detail of the transaction with an experienced attorney…
After sharing my thoughts on the global opportunities for SaaS innovators in the age of AI, I had the pleasure of recently sitting down with some of these innovators to learn about real-world applications and use cases. That’s what happened last month when G2 and ZoomInfo hosted an evening of AI Insights and SaaS Executive Conversations in London.