According to reports, there are plans to add linear cable-style streaming channels to . , the company wants subscribers to spend more time on the app, and by offering more viewing options, it might entice users to stick around. Additionally, by advertising on these channels, Disney can increase its profits.
There are already many free, ad-supported streaming (FAST) services, such as Roku, Pluto TV and Tubi. Last year, Warner Bros. Discovery Channel brought the FAST channel to Roku and Tubi.Disney itself has a number of FAST channels within the ABC.com app, including one dedicated to general Hospital and 20/20. But these are not subscription services.
The report suggests Disney may offer channels based on popular series like Star Wars and Marvel, as well as others showing Pixar animated films. Many people turn on the FAST channel as background noise while cleaning etc., and given Disney’s high brand affinity, it makes sense for the company to explore.
In addition to Marvel and Star Wars, Disney’s linear streaming channels have a huge selection of shows and movies.There is definitely a market for a display channel 24/7.Maybe some viewers are willing boy meets world or Scrub Their day in the life plays in the background, and of course there are plenty of children’s animated shows in Disney’s lockers. A Channels seem like a no-brainer.
Disney is working hard to make Disney+ a one-stop shop for consumers. It recently reportedly planned to do something similar with ESPN as a standalone streaming service for the sports network. Adding linear streaming channels to the mix could also help Disney draw attention away from televisions like Roku and Pluto TV.
Another major streaming platform is also reportedly exploring a different strategy. Netflix is said to have at one point considered offering the option to subscribe to and watch other streaming services within its app, much like Amazon does with Prime Video Channels. information noted that while Netflix has not yet moved forward with the plan, the company has not ruled out the possibility as it also tries to get users to spend more time on its app
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