Many big tech companies, especially those in the TV hardware business, have dabbled in original content. Although it has had its own free, ad-supported television (FAST) channel for some time, it has been late to the game. It won’t be too long, though, as the company will release its first special, a short love story, on TCLtv+ this summer. There’s just one hiccup: TCL is using generative artificial intelligence to produce original content for its platform, but the early signs don’t bode well.
The company released its first trailer Next stop Paris, which it calls “the first love story powered by artificial intelligence.” TCL uses human writers as well as actors for motion capture and voice acting. While it has artists from the United States, Canada, the United Kingdom, and Poland working on the project, it relies heavily on generative artificial intelligence.
“I’m excited for the opportunity to differentiate ourselves through original programming. American International GC [artificial intelligence generated content] This is a start for us,” said Chris Regina, TCL’s chief content officer. . “This is a new approach, coming from a technology and hardware company, it makes sense and that’s where we’re going to start.”
plot Next stop ParisThe film tells the story of a young woman who goes on her honeymoon to Paris alone after her fiancé elopes with someone at their wedding. She meets a stranger on a train and together they explore the French capital.
TCL hopes that original content will attract viewers to watch TCLtv+ and help build the company’s brand image. While it’s not entirely fair to judge a movie based on its trailer, Next stop Paris The editing gave the project and TCLtv+ a bad first impression.
The characters’ appearance changes throughout, from a modestly realistic style to the surreal style we often see in Midway, where they project all the emotions of a pair of dead fish. The lip sync is almost non-existent and the way the characters walk is very unnatural.
The trailer feels like the worst fever dream. To say it looks like trash is an insult to trash. If, as Regina says, “content is king,” Next stop Paris Looks like a beggar.
The Hallmark Channel gets a lot of criticism for its romantic movies and rom-coms, but at least there’s seriousness and a high level of care behind the network’s output, which goes a long way to filling the gaps in its theatrical slate. TCL is also trying to enter this field.
“There was an audience out there watching our service, and we saw a hole in the market where theatrical romantic comedies weren’t that popular,” Regina said. “They’re a guilty pleasure. You hide under a blanket and watch in front of the TV. That’s the driver.” On top of that, TCL plans to make its original content available for purchase and make AI-generated “our shows Roles in can become brand ambassadors and influencers for advertisers.”
Thankfully, TCL isn’t just working on solving AI-generated nonsense. “We are looking at doing traditional content. So movies, scripted shows, unscripted content, specials,” Regina wrote. Next stop Paris said Daniel Smith, Chief Creative Officer of TCL. “The next product we’re brewing isn’t artificial intelligence at all.” That’s good, because whatever happens next won’t look worse than this Next stop Paris.
