Taylor Swift’s music returns to TikTok after a ten-week hiatus . Her songs left the platform between social media apps and Swift’s record label, Universal Music Group.
It’s unclear what kind of deal Swift has with TikTok to bring her back to the platform, but we do know one thing. The deal does not include provisions for UMG artists, so the likes of Billie Eilish, The Weeknd and Drake are still not on TikTok. Taylor Swift, the most popular musician on the planet, may well have worked some magic here.
She’s not the only one returning to TikTok. Some songs by other UMG artists have already started appearing on the platform and can be used in short films. These artists include Ariana Grande and Camila Cabello. type Indicate that their music was proposed by a fan or artist representative. We don’t know if they came to their own agreement like Swift did.
The return could also be a promotional move for her upcoming album. tortured poets department Set to be released on April 19, there will likely be plenty of tracks that are perfect for a TikTok sing-along.Notably, she collaborates with the platform to promote midnighther last brand new album.
It all started after contract negotiations broke down and TikTok wanted to pay “a fraction” of what other social media sites pay. “As our negotiations continued, TikTok attempted to coerce us into accepting a deal that was worth less than the previous deal, was well below fair market value, and did not reflect its exponential growth,” the company wrote. “TikTok is trying to build a music -Based on the business and not paying fair value for the music.”
TikTok issued a sweeping “fake news” response, writing that “despite Universal’s false narratives and rhetoric, the reality is that they have chosen to abandon the powerful support of a platform with over 1 billion users that serves as a free promotion.” and a platform for discovery” a vehicle for their talents. ” Notably, the company made no mention of artist payments, but did say it had been able to strike deals with other musicians and publishers.
Whatever the reason for Swift’s return, teens across the country will undoubtedly be delighted to be able to sing duets of “Cruel Summer” and “You Belong to Me” again. However, UMG and TikTok are still vying for it, so this probably won’t be the last we hear about all this.
