Instagram is developing a feature that will recommend Reels to you and your friends based on the videos you share with each other and your personal interests. Reverse Engineer Alessandro Paluzzi Found this feature, this is called mixing. Instagram confirmation TechCrunch The company is testing Blend internally and has not yet begun public trials. Blend may never see the light of day, although it’s always interesting to learn about the idea of Instagram.
The platform has yet to reveal more details about how Blend will work, although the idea seems to be that Instagram users and one of their friends will discover new Reels together, rather than one of them finding a video they like and DMing it to the other . It makes sense for Blend to have an indicator that someone else has seen a particular reel, so that two people with access to the feed can start discussing it.
TikTok doesn’t have such a feature because TechCrunch So for people who like to watch short videos together, Blend can give Instagram an edge. Like many other features introduced by such platforms, Blend appears to be fundamentally about increasing engagement.
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