So much has happened in 2023 that it feels like just yesterday everyone was talking about buying tickets to see the Barbie movie, Rihanna’s Super Bowl performance, and what to wear to the Taylor Swift Eras tour.
So if you feel like 2023 is already behind you, you’re not alone. But before the end of this year, there is one more thing to be excited about──G2’s third annual meeting. Arrive in 2023. Packed with all-star speakers and one-of-a-kind sessions, it’s all happening on December 6th!
We’re excited that Reach is back and better than ever. We’ve invited the world’s best marketers, sales leaders, and entrepreneurs to share their proven disciplines and timely tactics in this completely free, digital G2 event.
If that’s not enough, we also offer masterclasses led by G2 leaders on how to build a diverse review generation strategy, win over software buyers in real markets, and the best ways to leverage G2 content.
Still need some convincing? continue reading! We’ve got five great reasons why you should make “Making 2023” your top priority and end the year on a high note!
1. Great speaker list
This year’s speaker slate will give attendees the opportunity to gain exclusive insights into the ins and outs of the current software market from leading venture capitalists and C-level software executives across a variety of industries.
The distinguished speaker lineup includes:
Reach 2023 will also launch our own Godard AbelCo-Founder and CEO of G2, and Sara Rossio, our Chief Product Officer.Their meeting will kick off with a discussion of how G2 is driving software buying and selling in the age of artificial intelligence (AI) Monty, G2’s AI assistant, powered by ChatGPT. In addition, they will share our latest innovations and what’s on our 2024 product roadmap.
2. Fully remote
By 2023, it will be fully remote and 100% digital. This means all attendees can learn more about Software Pulse from the comfort of their own home or conference – from go-to-market strategies and measuring marketing effectiveness to AI use cases and understanding B2B SaaS investment trends with their team members in the office in the room.
No need to worry about getting to G2 headquarters in Chicago for a meeting – you can log in no matter where you are!
3.It’s free
While some sessions cost a fortune, Reach is completely free. We know that budgets are tight as companies continually strive to do more with less. Reach’s goal is to provide free virtual experiences that illuminate the state of software during these difficult and transformative times.
So don’t worry about parking fees, ticket fees, or buying new clothing to impress people along the way. Sign up for free. All you have to do is log in on December 6th to enjoy top-notch content from software executives and experts on the topics you care about most.
4. Actionable Points
Reach 2023 attendees will hear actionable strategies used by CMOs and other C-suite executives to help explore and navigate strategies around artificial intelligence, exciting B2B investment trends, GTM alignment methods, and how to maximize marketing effectiveness .
Each of our speakers brings something new and different to the virtual conference table, and attendees will discover new ways to develop sales strategies, enhance marketing strategies to cultivate accounts, and grow revenue in ways that actually work for their teams.
For example, we know attendees have AI in their brains, so Reach will host a panel discussion specifically on AI use cases for marketers, led by Carilou Dietrich, consultant and former chief marketing officer.In addition to random ChatGPT prompts for drafting content or conducting basic research, she also receives emails from Tim HandorfG2 co-founder and head of G2 Labs and other technology leaders describe their artificial intelligence applications that are driving real results for marketing teams.
There will also be a session focused on how to drive and measure marketing effectiveness, led by the presenter amanda marcoIPO consultant and former chief marketing officer of G2, and guest speaker Latane Conant, Chief Revenue Officer of 6sense.In the chat, the pair will discuss how to measure marketing effectiveness, gain support for brand investment, and demonstrate how go-to-market teams can do more than just Do more but yes more.
And G2’s own Christine LeeVP of Partners and Enablement will host a session on Enhancing the Revenue Team, which will feature leaders from G2 Partners Brian LoweChief Marketing Officer of ZoomInfo and Udi Ledgo, Gongzong preacher. In this session, Reach attendees will learn how to stay disciplined in helping sales teams accelerate, adapt, and make the right technology investments.
With so many sessions to attend, you’re bound to leave Reach with some action items to apply to your personal life or the business world, no matter the size or industry.
5. Learn from G2 members
Instead of meeting G2’s hard-working and forward-thinking team in person (like we do at G2) Arriving in 2019! ), we will provide you with better service: you can learn from us instead.
Some of our employees and senior G2 leaders will be sharing their expertise so attendees can understand what powers our rockets. You’ll get a front-row seat to the conversation with G2’s Vice President of Market Research, chrisworthAll content around what’s happening in the B2B software world is based on trends observed from over 2 million trusted reviews, 150,000+ products and services, and 2,000+ categories on G2 Marketplace.
Attendees can attend the following masterclasses led by G2 staff:
- G2 Customer Facing Marketers: master class with Kathleen HessDirector of Account Marketing at G2, and Rachel Bentley, senior director of product marketing. This session will focus on how to build a diverse review generation strategy.
- G2 represents the demand generation mark: master class with Michael PannoneDirector of Demand Generation at G2, and Robin Tsang, VP of Revenue Marketing at G2, shares tips on how to understand the customers in your market and strategies to attract and win them. Get ready to discover tips on how to do this effectively by leveraging G2 buyer intent data and integrations.
- G2 Sales: master class with Colin DanaherG2 Vice President of Enterprise Sales, and Caroline Sellis, Senior Director of Global Business Development. This session will focus on how to leverage G2 content and data to generate leads, retain and grow customers, and close deals.
Sign up today!
Before you know it, 2023 will be here. Don’t miss your chance to attend G2’s completely digital, completely free conference.We look forward to seeing you there December 6!
