Experiential marketing focuses on how customers see and interact with a brand. This is about experiencing the brand experience through interactive activities or personalized presentations. Experiential marketing creates memorable moments for customers. It goes beyond traditional advertising to create a more meaningful connection between a brand and its audience.
Ultimately, its purpose is to influence people’s perceptions to encourage purchasing decisions.Many businesses are hosting in-person events with the help of: event marketing software Put experiential marketing strategies into action.
The statistics below explore how these experiences are changing the way consumers interact with brands.
Top Experiential Marketing Statistics
Marketers from all walks of life are optimistic about experiential marketing. They believe that nothing else matters except the experience. The statistics below support their thinking.
- 63% of marketers plan to host more experiential events.
- 84% believe experiential marketing is an important marketing strategy.
- Experiential marketing involving trade shows and other physical events is the third most effective channel for customer acquisition, behind social media and search engine optimization (SEO).
93%
of event marketers say their company prioritizes hosting events.
Source: Harvard Business Review
- The experiential activity at the beginning of the video performed well, with a conversion rate of 12.7%.
- 29% of brands use experiential marketing for their brand, making it one of the top five marketing channels.
- The experiential marketing services market is expected to grow to US$57 million by 2027.
Experiential marketing success
brand Businesses that rely on experiential marketing are on a growth trajectory. Read on for some success stories to understand the potential benefits.
- 41% of marketers say experiential campaigns are the most effective marketing channel than digital advertising, email marketing, and content marketing.
- Two-thirds of marketers believe experiential marketing can help companies achieve their goals.
40%
of businesses believe meetings are effective in achieving business goals.
Source: Sendpulse
- 52% of respondents believe experiential events bring more value to businesses than other marketing channels.
- The success rate of experiential marketing is 38%, followed by digital advertising (19%), content marketing (12%), partnerships and sponsorships (9%), and traditional advertising (7%).
- 79% of marketers drive sales through experiential marketing through organized brand campaigns.
Statistics showing how brands view experiential marketing
Experiential marketing contributes to the continued success and growth of your business. Some brands consider experiential marketing an effective strategy to boost sales. These statistics will help you form an overall view of experiential marketing success.
- Brands that use experiential marketing gain three times the word-of-mouth awareness than brands that don’t.
- 58% of marketing executives believe experiential marketing can improve the effectiveness of their campaigns.
- 90% of marketers say experiential marketing helps them get more engaging engagement.
- 74% of survey respondents said they would be more likely to purchase an experiential promotional product than a non-experiential promotional product.
65%
Brand owners who use experiential marketing as a marketing strategy see sales growth.
Source: HubSpot
- By 2023, marketing leaders are expected to allocate 21% to 50% of their marketing budgets to experiential marketing.
- In 2022, 68% of B2B marketers and 63% of B2C marketers hosted live experiential marketing events.
- 92% of clients and consumers expect and like personalized experiences, and one way to achieve this is through experiential marketing.
- More than 60% of senior marketers plan to organize more on-site events and increase investment.
- 80% of event planning professionals plan to learn skills to help them design more hygienic environments in the wake of COVID-19.
Consumer related experience marketing statistics
Businesses value experiential marketing, and so do their customers. Consumers believe that experiential marketing increases the credibility of a brand’s products or services.
The following statistics provide an in-depth look at customer perceptions of experiential marketing. Keep exploring to gain insights you can use to build strategy.
- 91% of consumers believe that participating in experiential marketing will make them more likely to purchase from the brand.
- 85% of consumers are likely to purchase a product or service after attending a live marketing event.
- 75% of marketing conference attendees feel more connected to the brand as consumers after a live experiential marketing event.
91%
of customers confirm that they feel more optimistic about a brand’s products or services after actively participating in a brand activation or experience.
Source: Economic Times
- 40% of customers believe experiential marketing makes them more loyal to a brand.
- 96% of Millennials who interact with a brand take a photo or video and share it online, and 86% of recipients open and view the content.
- 70% of consumers become repeat customers after experiencing a certain brand.
- Only 7% of customers prefer TV ads to live events, which means about 9 out of 10 customers prefer to experience the product.
- 78% of Millennials prefer to spend more on brand experiences rather than purchasing products in other ways.
Application of AR/VR in experiential marketing
Augmented reality (AR) and virtual reality (VR) make experiential marketing more impactful and persuasive. Here are some statistics that prove this.
- 33% of event organizers plan to use AR at future events.
- By 2027, the AR and VR market users are expected to reach nearly US$7 million, and the user penetration rate is expected to be 92.2% in 2023 and will increase to 103.6% by 2027.Average revenue per user (ARPU) expected to be $5.50
- As of 2020, a total of 26 million VR headsets have been sold to the public.
100000000
Consumers use augmented reality technology to shop online and offline.
Source: Threekit
- 3D content can increase conversion rates on retailer websites by up to 28%.
- More than 90% of Generation Z consumers are interested in AR shopping experiences, and 70% of consumers believe that AR can play a role in various fields.
- Between 2023 and 2028, the training and education industry is expected to add 5.5 million VR headsets.
Experiential marketing in education and healthcare
In line with market trends, edtech companies and medical institutions are investing heavily in helping customers best experience their services and products. Statistics prove these trends and dynamics across industries.
- 88% of top edtech companies invest heavily in experiential marketing, and 84.3% of educational institutions consider marketing a key strategy.
89%
of marketers cite improving customer experience as the top driver of personalization in their strategy, a key component of experiential marketing.
Source: Salesforce
- 80% of customers say a company’s experience is as important as its product or service.
- 91% of consumers said they would be more inclined to purchase a brand’s products or services after participating in a brand activation or experience, and 40% believed they were more loyal to the brand.
transcend
Experiential marketing creates memorable and engaging experiences for customers. The statistics above reveal how brands view it and why they want to invest in it consciously. They want to go beyond traditional advertising and build deeper connections with their audiences.
Personalization fosters brand loyalty and successfully generates word-of-mouth publicity. Effective experiential marketing campaigns can create social buzz for your brand. This extends the impact of the campaign beyond its initial audience.
Want to increase sales through experiential marketing?Learn more about how Selling directly to on-site customers.
