There’s no denying the power of authentic customer reviews and the impact they can have on a business. Product and peer reviews provide powerful and authentic insights to drive purchases, gain visibility, and provide unique information to potential buyers.
Investing in and prioritizing building a community centered around user-generated content, especially reviews, can help new audiences learn more about the brand and its products. When they hear the voices of real users, they find it easier to trust what they say about a company.
Online reviews are essential in helping customers understand your value, buying process, and how to become a successful business user.
G2 is the world’s largest and most trusted software marketplace. With over 90 million buyers coming to G2 every year, it’s no surprise that our software buyer profiles look at your products, categories and competitors to develop an effective go-to-market strategy.
Why should my company care about being in G2?
If you find yourself asking this question, here’s another question: Why should buyers care about you?
Software buyers around the world trust G2 to help them select solutions that fit their business needs. With over 2.5 million (and counting) real reviews, G2 is used by more than 90 million people every year (including employees at all Fortune 500 companies) to make more informed software decisions based on real peer reviews. Thousands of software and services companies of all sizes work with G2 to build their reputation and grow their business.
At G2 we understand trust is earned, is not given, so we ensure every comment is moderated and the user is authenticated before sharing on their G2 profile. We’re committed to providing buyers with guidance in the form of reviews, content, comparisons and reports to ensure they find the best solution for their needs.
Think of G2 as an extension of your brand and a direct connection to your customers and potential buyers. When motivated buyers begin their buying journey, 90% discover or initiate a purchase on G2. Meet them where they are, provide them with resources to engage, write reviews, and provide a path to conversion when they’re ready to buy. G2 also invests heavily in SEO to provide buyers with important information, ultimately connecting them with you. With over 20,000 #1 Google rankings, it’s safe to say that G2 is the gateway to buyers researching you or your category.
G2 Profile lets you build powerful market profiles, collect real user reviews, automatically generate reviews, leverage buyer intent signals and gain competitive insights.
Why software brands are leveraging real customer voices on G2:
- Build brand credibility and demonstrate the power of your product or service.
- Identify high-converting opportunities and drive efficient growth.
- Unlock an always-on source of product feedback and competitive intelligence.
How do I optimize and configure my free profile?
Now that we’ve established G2 as an important partner in your winning strategy, let’s learn how to build a profile that stands out. Follow this step-by-step guide to best practices to optimize your profile and leverage user reviews to boost your sales pipeline and online brand reputation.
Step 1: List
Before updating your G2 profile, please double-check the profiles listed on G2. If so, go to step 2. Application form. Once you submit the application form, your personal data will appear on our website and will be available for request.
Please note: The G2 research team will Verify Before placing your product or service into the correct category. This guarantees the authenticity and accuracy we are known for. If there are any issues with verification, we’ll be sure to contact you.
Step 2: Update your G2 profile
Make sure your company details and categories are displayed correctly. This will help make you visible to buyers who are browsing your competitors or your category.
Add product information
Consider this the holy grail for potential buyers. Make sure all information in this section is up to date, true and correct.
- Product logo: Your trademark is the first impression of your brand on potential customers and can differentiate you from your competitors. Use product logos that are easily recognizable to G2 users, and avoid logos with text as they will appear illegible on grid reports.
- Product Description: This section should give your audience an insight into your company’s background and products. Again, make sure all profile details are complete and accurate so visitors fully understand your solution.
To develop a description that increases user engagement, we recommend using 250-500 words to describe what your product does. Detail how your product solves specific challenges while highlighting notable features and benefits.
- Product Image: Pictures speak louder than words. Add up to six product screenshots so visitors can better visualize your solution.
Set up administrator
We know how important it is to make your G2 profile easily accessible to the right people. There is no limit to the administrator seats available in my.g2. Do others on your team have permission to upgrade and manage your profile? Make them an administrator today!
Participate in discussions
This space allows buyers to ask questions about your solution, its features, and best practices. Discussion platforms are also a way for users to come up with specific use cases for solutions to help them make purchasing decisions and move down the sales pipeline.
We recommend staying involved in the discussion as the conversation not only helps build customer relationships but also helps with SEO. Frequently asked questions can be found in Google’s search results under the “People also ask” section.
Step 3: Update features and pricing
It is no exaggeration to say that a product is nothing without its functionality. Understanding the functionality of the software can provide G2 visitors with clues as to how the software will benefit them.
Likewise, providing buyers with pricing information can help them define the value of a product and gauge whether it is a vehicle they want to invest in.
Identify your characteristics
Information about features helps G2 correctly categorize your products and direct relevant visitors to your profile. Detailed information about product features can also help reviewers consider different solutions.
When providing feature details, be sure to mark the tier or pricing plan of the feature being offered. Don’t worry if your product falls into a category that doesn’t display product features – our research team will enrich all categories with questions that users may have about product features.
Add pricing and packaging
The Company’s pricing choices may affect the type and number of customers, the frequency with which existing customers repurchase products, the ease with which the business can grow and the ability to build long-term customer relationships.
Here are some best practices when adding pricing information to your G2 profile:
- Add up to five pricing plans (If applicable) Outline details of the functionality provided by each package.
- Explain how your pricing and packaging differ Competitors from the same field.
An upgraded profile can price a CTA for a free trial or price a specific landing page.
What benefits do I get from having a G2 profile?
Firstly, G2 is not a pay-to-play – all rankings are based on verified user reviews, so setting up your free profile ensures you participate in comparisons with your competitors and ensures you are accurately perceived by buyers in the market. Setting up your profile is an essential first step in collecting those reviews for greater visibility!
Build brand awareness
Having a G2 profile puts you on the radar of buyers who are researching their next software purchase on G2 and searching organically on Google. You can participate in buyer conversations in G2 Research by displaying accurate company details, features, and screenshots.
Encourage publicity
Just like setting up a G2 profile is free, users of products and services can write reviews for free. With G2 out there, you open the door to a community of product advocates and customers that can be built based on reviews. By building your presence on G2, you gain access to a SaaS community of product advocates and customers, allowing you to grow and innovate based on valuable feedback and reviews.
G2 Profiles also serve as a tool to cultivate a community of users, answer product questions, and participate in discussions at the same time. It is a place where customer-company conversations take place and rapport is strengthened.
Join the G2 Grid
every quarter, G2 Report Highlighting the best software and services of the season. With a G2 profile and 10 reviews, you’ll automatically qualify for a spot on the Grid. And the benefits don’t stop there! When you earn G2 badges based on your performance, you can harness the power of real peer review in your sales and marketing campaigns.
With peer review growing in popularity year over year, it’s never been more important to join the largest, most trusted marketplace. what are you waiting for? Get your free G2 profile now!
Already claimed and ready to take it to the next level with an upgraded profile? click here Learn more about growing brand awareness, capturing G2 demand, generating reviews and identifying high-intent buyers.
