Victoria’s Secret & Co. (VS&Co) has a multi-year strategic partnership with Google Cloud.
The lingerie retailer will leverage Google Cloud’s artificial intelligence and generative AI technology to create a more personal and inclusive online shopping experience for its global customers. Through this cooperation, VS&Co will also use Google Cloud’s AI technology to improve customer and employee experience, and increase operational efficiency within the enterprise.
With Victoria’s Secret & Co.’s website receiving more than 500 million visits annually and growing, the company’s top priority is leveraging new technologies to personalize customer experiences at scale. Under the new multi-year partnership, the brand will explore a new generative AI-powered conversational assistant created using Vertex AI, Google Cloud’s artificial intelligence platform. The goal of the conversational chatbot is to provide shoppers with tailored product recommendations and helpful advice based on personal preferences and life experiences—whether the customer is an exercise enthusiast, a nursing mother, a breast cancer survivor recovering from a mastectomy Or just get a new bra ready.
In December 2022, Victoria’s Secret acquired Adore Me, a leading direct-to-consumer lingerie company, with the goal of leveraging Adore Me’s technology and expertise to continue to improve the Victoria’s Secret and PINK customer shopping experience and accelerate the VS&Co digital platform of modernization. Adore Me is already using Google Cloud’s Vertex AI platform and Duet AI for Google Workspace for its generative AI work, and this new partnership creates more synergies between the brands, allowing Victoria’s Secret & Co. to better Easily and quickly integrate large language models created and used by Adore Me.
Chris Rupp, chief customer officer at Victoria’s Secret, said: “The integration of Google Cloud’s artificial intelligence and generative artificial intelligence technologies will not only improve our customers’ online shopping experience, but will also help our internal teams drive various businesses. “This partnership marks a new era for Victoria’s Secret, where cutting-edge technology feeds our passion for improving the customer journey and solidifying our position as a retail leader.”
Victoria’s Secret & Co. is actively exploring strategic ways to integrate Google Cloud’s cutting-edge artificial intelligence technology to improve its internal operations. The brand’s vision includes leveraging these technologies in marketing, analyzing customer sentiment and more. Google’s AI capabilities can also be used for supply chain optimization to better predict product demand and ensure timely inventory management, as well as support human resources and store operations through conversational and personalized employee onboarding and training programs.
“We are strategically implementing artificial intelligence to help us better leverage data to benefit our customers and enhance internal processes. We are excited about potential use cases, including international expansion plans, marketing development and supply chain optimization,” Victoria Murali Sundararajan, chief information officer of Secret Company, said. “These initiatives will not only streamline our operations but also allow us to better meet the needs of our customers and colleagues.”
Victoria’s Secret and Victoria’s Secret PINK will also work to enhance their websites and mobile applications by implementing Google Cloud’s Vertex AI Search retail technology. This visionary integration improves retailers’ ability to deliver Google-quality search and recommendations, helping shoppers search, find and discover relevant products faster and easier.
“Victoria’s Secret’s use of artificial intelligence and generative AI to drive its strategic growth plans illustrates how retailers can truly leverage these new technologies to realize the full potential of their brands,” said Carrie Tharp, vice president of strategic industries at Google Cloud. “From creating customized experiences that resonate with shoppers to changing the way new products are developed and delivered, Victoria’s Secret has always been at the forefront of retail innovation.”
These new technology initiatives build on Victoria’s Secret’s recently launched AI product search feature, which uses Google Cloud’s Vision API product search technology to help users find images simply by placing them in the site’s search bar. Specific products. For example, shoppers can upload photos of bras from earlier product lines and instantly get product recommendations for current bras with similar fits and styles. This capability, along with other enhancements in partnership with Google Cloud, furthers Victoria’s Secret & Co.’s ongoing commitment to delivering a world-class customer experience through technological advancement that is core to business operations and growth.
The selection of Google Cloud’s AI technology was based on a variety of factors, but the most important ones were Google Cloud’s leadership in AI security practices and its ability to flexibly integrate with existing business systems on a large scale.
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