Uh, the max subscription price might go up again

your cable Streaming bills could become more expensive again. Warner Bros. Discovery (WBD) is reportedly planning to raise prices again. It was not disclosed how much WBD expects subscriptions to increase. The cheapest ad-free plan is currently $16 per month after a $1 increase. WBD is reportedly targeting $1 billion in revenue next year from Max and Discovery+.

We could learn about the top price increase as soon as Thursday. That’s when WBD will report earnings for the first three months of the year.

Price increases may be coming as part of WBD’s seemingly never-ending cost-cutting efforts. As part of that, more layoffs may be on the way. Last year, the company laid off more than 2,000 employees and eliminated their positions.

Shortly after WarnerMedia partnered with Discovery to form WBD in 2022, CEO David Zazlav went into extreme cost-cutting mode as the company was saddled with more than $50 billion in debt. The company quickly shelved completed or nearly completed films from Max in favor of tax breaks.

To date, Zazlaff has reduced WBD’s debt load by about $10 billion, according to him Burundi.However, his decision angered creative staff and many fans, such as those who clamored for the company to release the highly regarded live-action movie Rather than canning it for a tax refund.

Coincidentally, type The 2023 payroll was released Wednesday. This is approximately 290 times the median income of WBD employees.