Tonon Leandro, Vice President of Global Technology at Pronaca
Digital transformation will continue to evolve rapidly in 2024, and with it come challenges. Many technologies are helping our activities, but on the other hand, cost, adoption, knowledge, security and many other aspects are driven by several key trends and strategies for organizations to open up to cope with the complexities of the digital age.
Here are some of the key trends for 2024
• Artificial intelligence as a transformation catalyst: Artificial intelligence (AI) is increasingly integrated into digital transformation initiatives to improve productivity, customer experience (CX) and decision-making. Organizations are working to expand artificial intelligence in their operations to realize its full potential.
• Emphasis on cost savings: Given the economic challenges, operational efficiency and cost savings are highly valued. This includes eliminating redundant resources, leveraging cloud services more efficiently, and enhancing process automation to unlock cost-saving opportunities.
• Leaner digital transformation: Projects become leaner to deliver faster returns and adapt faster to market changes. Organizations are breaking down initiatives into smaller, more manageable projects, adopting agile methods to increase efficiency and responsiveness.
Automating processes to streamline operations, improve accuracy and enhance customer service are key strategies for improving productivity
• Platform Utilization: The use of various platforms such as industrial cloud platforms, platform engineering and SaaS-based platforms is becoming increasingly prominent. These platforms accelerate digital transformation by delivering industry-specific solutions, simplifying software delivery and improving data integration.
• Greater emphasis on change management: There is growing recognition of the importance of change management in digital transformation. As technologies like generative artificial intelligence transform work roles and business models, managing the human element of change becomes critical. Strategic imperatives:
• Customer-centric innovation: Leveraging technologies such as artificial intelligence, blockchain, IoT and 5G networks, prioritizing innovation that exceeds customer expectations is key. This approach promotes differentiation and growth.
• Data-driven decision-making: Leveraging data for informed strategic planning is critical. This involves integrating emerging technologies to enhance decision-making and ensure the effective implementation of digital strategies.
• Adopt agile methodologies: Agile software development methods are critical for quickly adapting to market changes, promoting collaboration, and efficiently developing high-quality software.
• Prioritize cybersecurity: Protecting digital assets from unauthorized access and attacks is critical. Organizations need to adopt layered security measures, including firewalls, encryption and regular security assessments.
• Automate processes to increase efficiency: Automating processes to streamline operations, improve accuracy, and enhance customer service is a key strategy for improving productivity.
• Leverage cloud solutions: Cloud solutions offer scalability and flexibility, allowing organizations to respond quickly to market demands and integrate advanced technologies to increase efficiency.
• Integrating artificial intelligence and machine learning: These technologies are revolutionizing operations, from automating tasks to supporting predictive analytics, increasing efficiency and fostering innovation. By embracing these trends and strategic imperatives, organizations can successfully navigate the complexities of digital transformation and ensure resilience, competitiveness and growth in the digital era.
