Customer loyalty is critical, but brands are struggling to keep up with changing consumer expectations and complex technology stacks.
Customer engagement platform SAP Emarsys and SaaS loyalty management platform Annex Cloud announced native integrations to inspire customer engagement and deliver highly personalized, loyalty-driven omnichannel experiences that increase customer lifetime value.
The SAP Emarsys customer engagement platform executes intelligent omnichannel marketing campaigns for large-scale customer bases, turning marketing strategies into revenue. The Annex Cloud loyalty experience platform specializes in providing omnichannel incentives for transactional, social and behavioral loyalty activities in exchange for personalized rewards, adding to the powerful technical capabilities of the SAP Emarsys customer engagement platform execution and a richer loyalty member experience.
SAP Emarsys and Annex Cloud integrated solutions manage promotions, track customers, score actions and deliver personalized experiences to collect richer, more relevant zero- and first-party data. Together they provide a seamless solution that enables marketers of brands like Molton Brown to:
- Build loyalty programs to meet unique business needs: from global to regional differentiation, across multiple languages, currencies, brands, and even partners.
- Track and motivate customer behavior: online, in-store and across all channels.
- Automated personalized communications: Provide loyalty information and offers to increase average order value, purchase frequency and customer lifetime value.
- Increase customer data intelligence: Integrate loyalty data and AI-driven insights across business systems to make informed decisions.
- Measure program effectiveness: Continuously optimize your marketing strategy for maximum impact.
According to SAP Emarsys, this integration goes beyond simple points-based programs. Through flexible, holistic configuration and granular control, brands can build complex monetization rules, create personalized customer journeys, and reduce the time required to launch and manage successful loyalty programs, freeing marketers to focus on income. This integrated solution features flexible configurations that enable SAP Emarsys customers to use annex Cloud:
- Quick and easy implementation: A SaaS-based loyalty program management platform accelerates program launch and shortens time to value.
- Build complex earning rules: Go beyond points and reward customers for different behaviors and interactions.
- Seamlessly manage loyalty across channels: Deliver a consistent experience online, in-store and across all touchpoints.
- Built-in loyalty strategies and templates: Configure and trigger automation for predefined segments based on demographics, behavior, or preferences.
“At Annes Cloud, we are passionate about building deeper relationships between brands and customers,” said Erin Raese, senior vice president of Annes Cloud GTM.
“Simplifying the complexities of corporate loyalty for marketers, combined with delivering the right message at the right time, can enhance both platforms and enable brands to build truly valuable programs.”
“The collaboration between SAP Emarsys and Annex Cloud strengthens our ability to help enterprise brands cultivate true customer loyalty through artificial intelligence-driven personalization,” said Sara Richter, chief marketing officer at SAP Emarsys. “This joint solution goes beyond simple cloud-based The points-based program enables marketers to focus on delivering highly personalized omni-channel experiences that create value for customers and revenue for brands.”
By combining the customer engagement capabilities of SAP Emarsys with the enterprise loyalty expertise of Annex Cloud, brands of any size and complexity can gain powerful, scalable solutions that are ready to respond to the ever-changing customer landscape. Through this partnership, brands open up a world of possibilities, allowing them to build deeper customer relationships, drive engagement and achieve sustainable growth.
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