Optiva accelerates competitive advantage with real-time AI-powered BSS

Optiva, which provides cloud-native billing, charging and revenue management software for telcos on private and public clouds, has revealed that its Business Support System (BSS) platform now allows users to leverage generative artificial intelligence (GenAI) technology to quickly highlight New, targeted revenue opportunities and dramatically reduced churn.

Fully integrated with Google Cloud’s BigQuery and analytics capabilities to support customized products and the deep learning needed to attract and retain customers through customized service packages.

A recent report from McKinsey shows that GenAI can add US$4.4 trillion to the global economy, with customer operations and marketing being regarded as the main revenue drivers.

The Optiva BSS platform, powered by GenAI, leverages real-time customer behavior and deep market data to identify hidden revenue opportunities and proactively make market recommendations. It allows Communications Service Providers (CSPs) to use GenAI-based recommendations and automated configuration within the BSS platform to accelerate the launch of new products and pricing. Build hyper-personalized service offerings with the click of a button and automatically configure and upsell on the fly.

Drawing from a rich source of millions of customer interactions, integrated GenAI tools can learn deeply to identify upsell opportunities at the right price, offer new innovative bundles and proactively predict churn to improve customer retention. GenAI uses the latest market data, analytical sources and detailed competitor analysis tailored to the market, saving time previously required for manual hunting and review. The power of GenAI enables CSPs to automatically and quickly generate new pricing options without requiring IT staff to perform platform configuration, thereby accelerating time to market and increasing revenue through AI-based customization, recommendations and automation. As a result, CSPs are more competitive, able to protect their customer base and generate new revenue.

The new combination of GenAI and real-time market data meets the expectations of a new generation of consumer and enterprise customers while reducing costs. This is a huge advantage for new MVNOs that can quickly launch new business on the Optiva MVNO Hub. Optiva MVNO Hub is a multi-tenant solution that extends the Optiva BSS platform with payment gateway integration, tax calculation and support for multiple MNOs globally. MVNO innovators in particular will benefit from the platform’s new updates, leveraging its deep learning and GenAI capabilities to optimize their service offerings and differentiate themselves in the market.

Matthew Halligan, chief technology officer at Optiva, said: “In today’s highly competitive market, it is critical that CSPs start leveraging the power of generative AI and real-time BSS data to better position their products and win customers.

“This technology is evolving rapidly and market players now have a narrow opportunity to seize these capabilities and become a significant force in driving the industry forward.”

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Label: Artificial intelligence, billing, genAI, telecommunications