India has warned technology companies that it is prepared to impose a ban if they do not take aggressive steps to combat deepfake videos, a senior government minister said. Game Apps.
The stark warning comes as New Delhi is implementing recommendations last November for upcoming regulations to identify and limit the spread of deepfake media. Deputy IT Minister Rajeev Chandrasekhar said the ministry plans to amend the country’s IT rules by next week to formulate clear laws against deepfakes. He expressed dissatisfaction with tech companies adhering to early government advice on manipulating content.
“If a platform thinks they can get away with not removing a deepfake, or just maintains a casual attitude, we have the ability to protect that by blocking such platforms,” Chandrasekhar said at a press conference. Our citizens.”
Chandrasekhar said the department had been blunt in telling tech platforms that New Delhi would face legal consequences if it failed to effectively combat deepfakes. He said that deep fake content is illegal and dangerous, and it is unacceptable for companies to hide behind claims of “doing their best” while allowing these fabricated content to spread.
Deepfakes are once again making headlines in India, with the country’s cricket icon Sachin Tendulkar taking to social media this week to warn his countless fans that using his videos to endorse online gambling platforms and manipulate video ads is fraudulent.
“It’s disturbing to see rampant misuse of technology,” he wrote in a post. “Social media platforms need to be vigilant and responsive to complaints. Their swift action is critical to stopping the spread of misinformation and deepfakes. .”
Indian general elections are expected to begin in April, and concerns are growing that deep fakes may spread. IT Minister Ashwini Vaishnaw said late last year that tech platforms understood the seriousness of deepfake content and agreed that such media should not be protected by free speech protections.
