How sales teams can use artificial intelligence to sell smarter

Artificial intelligence (AI) is rapidly changing the sales landscape.

As a result, AI-driven tools are automating many of the tedious and time-consuming tasks that sales reps have traditionally performed, freeing them up to focus on more strategic and value-added tasks and responsibilities.

pivot point and G2 We work together to provide clients with a comprehensive overview of how artificial intelligence can be used to improve the sales process. That report, Use artificial intelligence to achieve smarter sales in 2023filled with valuable insights, tips and tricks, and best practices around how artificial intelligence can free up sales reps to devote more time to high-value, human-centered tasks like connecting with customers and closing deals.

Interested in being the first to know what’s in the report? Check out the summary below!

Benefits of using artificial intelligence for sales reps

The main reason why sales and marketing professionals haven’t used artificial intelligence or any automation yet is that they don’t want to rely too much on them. But with the right guardrails and processes in place, these tools can be a game changer. Some benefits are:

• increase productivity. AI-driven tools can automate tasks such as lead creation, qualification, and outreach. This allows sales reps to spend more time on high-value activities, such as building relationships with prospects and closing deals.
• Improved accuracy. Artificial intelligence can help sales reps make smarter decisions by providing them with insights into customer behavior and market trends.
• Personalized engagement. Artificial intelligence can help sales representatives reach out to potential customers on a personal basis by understanding their needs and interests.
• Better customer experience: Artificial intelligence can help sales reps deliver a better customer experience by automating tasks and providing customers with more self-service options.

How to use AI to develop new sales models

The report also discusses how AI can develop new sales products, such as conversational AI and account-based marketing (ABM). Conversational AI enables sales reps to have more natural and engaging conversations with prospects through chatbots and other AI-powered tools. ABM uses artificial intelligence to identify and target a business’s most important customers, then deliver personalized messaging to those customers.

Some key elements to remember when using artificial intelligence in various sales models:

• Artificial intelligence is automating many of the tedious and time-consuming tasks that sales reps have traditionally performed, freeing them up to focus on more strategic and value-added activities.For example, a representative canUse AI-based tools to record sales calls or summarize key takeaways.
• Artificial intelligence provides sales reps with insights into customer behavior and market trends, helping them make more informed decisions and personalize their engagement with prospects. These tools can help write messages to prospects, such as emails, social media messages, and call scripts, as well as translate prospect outreach messages into other languages.
• Artificial intelligence is supporting new sales models, such as conversational AI and account-based marketing, which can help sales reps be more efficient, accurate and personal in their outreach activities.

Essentially, artificial intelligence is having a positive impact on the sales industry by helping sales reps be more successful and provide a better customer experience.

Top five sales use cases for AI tools and chatbots

How does your team test AI tools? Consider these five use cases.

1. Lead creation and qualification: These tools help sales reps find and qualify leads faster and more efficiently than traditional methods. For example, artificial intelligence can be used to analyze customer data to identify potential customers, or develop chatbots that can qualify potential customers through real-time conversations.
2. Sales Promotion and Engagement: Artificial intelligence-powered software can help sales reps personalize their outreach and interactions with prospects. For example, AI can be used to generate personalized emails or develop chatbots that can have more natural and engaging conversations with potential customers.
3. Customer Relationship Management (CRM): CRM tools powered by artificial intelligence can help sales reps better manage relationships with customers. For example, AI can be used to analyze customer data to identify potential opportunities or develop chatbots that can provide customer support.
4. Prospect Insights: Artificial intelligence tools can be used to drive conversations and help understand your prospects’ unique needs. Specific AI tools can give sales reps deep insights into prospects’ preferences to better customize sales messages and conversations to resonate with prospects, reduce friction, and help them stand out from the competition.
5. Sales coaching: Using artificial intelligence and machine learning, software can capture and analyze sales conversations to better coach sales reps, share best practices, and help with next steps and action items. Sales coaching features help sales reps overcome objections on the fly, maximizing the time they spend with prospects.

Sales Forces and Artificial Intelligence: A New Combination of Powers

Artificial intelligence is a powerful tool with the potential to transform the sales industry. By automating tasks, providing insights and personalizing engagement, artificial intelligence can help sales reps be more successful, efficient and accurate, and provide a better customer experience through personalized service. As this technology continues to evolve and mature, it may have an even more significant impact on the way sales are done.

Explore the many types of artificial intelligence software available on G2!