Health in Her HUE completes US$3 million in seed round financing

Health in her HUE, a digital health app focused on reducing health disparities for women of color, today announced it has raised $3 million in seed funding led by Seae Ventures.

The company was founded in 2018 by Ashlee Wisdom and Eddwina Bright, who no longer work at the company. Health in her HUE is dedicated to connecting women of color with health care providers and content to better meet their needs.

The company was founded during a precarious time for women’s health, with women of color, especially Black women, still facing medical discrimination. Modern medicine is littered with myths, such as that black patients feel lighter than white patients, or that black skin is thicker than white skin. Many Black people face medical abuse because of these myths, leading to a broader distrust of the medical system.

Wisdom told TechCrunch: “Health In Her HUE is uniquely positioned to address existing racial health disparities and connect our members with providers who are committed to listening to and understanding their unique lived experiences while delivering quality care accordingly. . ”

Health in her HUE said the organization has nearly 13,000 members and 1,300 health care providers covering 60 specialties ranging from therapy to chiropractic. It also provides educational health content and a community format for women to connect with each other. Wisdom, who remains CEO, said the company will use the seed round to expand its products and projects. This will include expanding its current care programs, offering culturally tailored health education courses and adding new topics to its platform, including fertility, endometriosis and postpartum recovery. It will also launch a product that answers health questions through videos from clinical experts.

Wisdom said this seed round was “definitely challenging.” Health in Her HUE technically started rising in late 2022, although Wisdom said last year’s market pullback felt like “a series of unfortunate events.”

“I have to maintain a dual focus on fundraising and revenue and recognize that the business must thrive regardless of the outcome of this cycle,” Wisdom said.

She met Seae Ventures in its early days, before she even worked full-time at her company. The firm was so impressed with the company that it has been involved since before it first raised its seed round in 2021.

Other companies participating in the seed round include Johnson & Johnson Impact Ventures, HBCU Founders Fund, Stanford Impact Fund and Morgan Stanely Inclusive Ventures Labs. Health in her HUE has raised $4.2 million in funding to date. The company is now part of the booming digital health care market, a focus that has become more urgent as the politicization of women’s health care increases. Similar health companies focused on minority women include Meet Mae and Culture Care.

Next, Wisdom hopes to expand the company’s reach by expanding its reach and attracting new users to the platform. She also hopes to enhance the company’s membership experience to help retain customers. “I want to ensure that more women and individuals of color can benefit from the valuable products we offer,” she said.