- Elon Musk owns X (formerly Twitter), which has an advertising problem.
- Musk controls Tesla, which until recently famously did not buy advertising.
- Chocolate, meets peanut butter.
The company formerly known as Twitter has a well-known advertising problem: It’s owned by Elon Musk, who goes to great lengths to exclude advertisers.
So here’s a (very partial) solution to Twitter’s advertising problem: Elon Musk!
More specifically, Elon Musk’s Tesla advertises on the company formerly known as Twitter:
By the way, the answer to Jay’s question: this is newVaried. Tesla last month began running those versions on the platform formerly known as Twitter, as well as YouTube and TikTok.
But, like Jay, I didn’t see any of this in my feed until Tuesday. This is the version I’ve seen, promoting the Model Y as a machine that can handle snow, which is… surprising.
Beyond novelty, here are some other ideas:
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Tesla isn’t the only big brand ad I’ve seen on Twitter lately. I was surprised to see Netflix promoting its “Ripley” show on its website. As it turns out, the stream was launched again in December after advertising on Twitter was “paused” last fall following Musk’s latest outburst.
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Of course, Tesla famously doesn’t advertise because it doesn’t need to: People love the product, and Musk is very good at promoting it for free on the site once known as Twitter. Now, Musk has overpaid for Twitter, causing many of his advertisers to flee, and now (theoretically) pays to advertise on Twitter himself. circle of life.
