Data points you should be tracking in 2024

Ask any marketer and they will tell you – you are only as good as the data you have.

Understanding the ins and outs of your audience and how they respond to your content is critical to making informed decisions when creating new online content. Even with new social media platforms arriving every year, we still have the tried-and-true apps that we all love to use – Instagram is definitely one of them.

Using metrics, marketers can decide how to create engaging content that resonates with current audiences, as well as identify opportunities to reach new audiences.

Not all indicators come from Social media analysis software Ultimately it’s important for every business or creator, but there is a standard set of information that can provide real insight into the status of your content. By leveraging this data, you can revolutionize your approach to content creation and discover exciting online opportunities.

Why are Instagram metrics important?

and Over 1 billion monthly users Globally, Instagram remains one of the top social media sites in the world. Managing a professional account on the platform without looking at analytics is a significant opportunity for loss.Especially when you use Instagram for business, you may be missing out on key insights that align with your company Key Performance Indicators (KPIs) and larger organizational goals.

Backed by data, Instagram metrics can help you secure a larger marketing budget and justify the time and effort you spend creating content specifically for: social media. There are other important benefits, including:

• Measure the success of specific campaigns. If you’re running a large campaign, such as a holiday special or working with an influencer, it’s crucial to understand the performance of these posts. This is the only way to know if your initial investment in content is paying off profitably.
• Have proof your content wins.When you try different types of contentLike Reels or Carousel posts, metrics in Instagram Analytics show you what types of content your audience likes and help you make better decisions about future content.
• Find out demographic information about your audience. Instagram analytics can show you tons of demographic details about your followers and content participants, from gender to age to location. This information is useful for customizing content based on these audiences.

What Instagram metrics should you track?

If you’re new to tracking Instagram data and aren’t sure where to start, here are some Top data indicators You need tracking and analysis.

follower growth rate

Your follower growth shows whether you’ve gained or lost followers over a given period of time. Some may consider this a vanity metric, and you certainly shouldn’t look at this metric every day. Numbers naturally rise and fall; if you keep checking it, you’ll only stress yourself out.

But keep an eye on how your follower growth rate performs over a quarter or year. You should see your followers grow steadily over an extended period of time. If not, it might mean your content isn’t resonating.

Impressions

Impressions for your content are the number of times that content has been viewed. This could be a new person watching, or it could be the same person watching multiple times, but it’s relevant to the individual content. If impressions are high but engagement is low, it could mean people don’t like the post.

arrival

Reach is similar to impressions, but focuses on the number of people who viewed your content rather than the number of times the content itself was viewed. The same person can view the same piece of content multiple times, which will increase the number of impressions but won’t hit the goal because each user is only counted once.

Follower engagement and reach

It’s always the goal to get people to interact with your content in some way, whether that’s liking, commenting, sharing, or saving to view again later. got engaged Follower engagement should naturally be higher than your reach engagement, since reach can include anyone, not just your followers. Hopefully your loyal fans will engage with the content you post.

Recommended traffic

Social media should only be part of your marketing plan. Traffic from Instagram should be compared to other referral sources and marketing channels. Understanding how this IG traffic compares to other sources is an important factor in determining the success of this pipeline. You can use a website tracking tool like Google Analytics to view this traffic, usually listed under social or referral sources.

story metrics

One of the biggest developments on Instagram in recent years has been the launch of Stories. This content disappears after 24 hours, but if you have a creator or business account, you can still access insights within Instagram itself once the content is no longer publicly visible.

The specific indicators are monitor Stories are click-back and forward because they show how people are interacting with your content and what they are watching. Story exits let you know when people stop watching your content. It’s important to know if you have multiple story posts going live at the same time.

Any responses to your stories, such as likes or DMs, are always easy to understand as this shows a higher level of audience engagement than someone simply watching your story.

Top Social Media Analysis Software

Social media analytics tools are used to collect and report data on a range of social media platforms and accounts. They’re the best way to gather deeper insights and monitor real-time data, providing more metrics than in-platform analytics options.

To be included in the social media analytics software category, a platform must:

• Create business goals that can be measured with data metrics
• Provide tracking and data sharing
• Assess audience size, engagement and demographics
• Aggregate social media statistics
• Compare data across campaigns, posts or pages

*The following are the top five leading social media analytics software solutions from G2’s 2024 Winter Grid Report. Some comments may be edited for clarity.

1. Budding Social Network

bud social It is an all-in-one social media publishing tool that provides instant insights into content scheduling and content performance. The platform is designed to help your team better connect with your audience, streamline publishing workflows, and leverage the social insights that matter to your team to drive strategic business decisions.

What users like most:

“Sprout Social makes my day-to-day work more efficient. The platform is user-friendly, making content planning very easy, and the analytics are great. Using and syncing to your platform is very simple and straightforward.”

– sprout social commentaryRen H.

What users don’t like:

“Sprout Social’s pricing is a bit expensive, which makes it unaffordable for individuals or small businesses.”

– sprout social commentary,Tolulope A.

2. Hut Suite

and Hutter kitbusinesses can schedule posts across multiple social networks, track customer conversations, manage content and monitor real-time insights from a single, intuitive dashboard.

What users like most:

“Hootsuite brings a level of familiarity to its interface that makes it easy to use for both beginners and advanced users. Implementing social media management from basic to advanced is easy.”

– Hut Suite ReviewHeroman D.

What users don’t like:

“Analytics could be a little more powerful, allowing you to compare posts across channels to see how it performed without having to go to each channel to get information. Sometimes the data in Hootsuite analytics doesn’t match the data in the social channels.”

– Hut Suite ReviewDennis T.

3.melt water

As a full-service PR and communications solution, melt water Track media coverage across news and social media platforms for businesses of all sizes. It leverages social intelligence to master billions of online conversations and extract relevant insights so companies can strategically manage their brands.

What users like most:

“Meltwater has truly changed the way I work as a marketing manager, providing a comprehensive platform that meets all my needs. The Engagement tab in particular has become my favorite feature, allowing me to publish on multiple platforms with ease content. This not only saves me valuable time but also relieves the stress of managing various pipes. “

– meltwater reviewCarolina P.

What users don’t like:

“My biggest gripe with Meltwater comes from the “engage/post” tag. Half the time I try to attach a link to my scheduled post and it doesn’t work. It’s very frustrating because I have to go to the actual platform Make arrangements.”

– meltwater review,Julia N.

4.Zoho Social

Zoho Social It is a social media management platform for enterprises and institutions. It provides post-scheduling, monitoring, and customizable dashboards for metric review. Some of its features include a publishing calendar, bulk scheduler, and recurring posts, providing brands with all the social media publishing tools they need.

What users like most:

“For our small business, Zoho Social is working hard to help us consolidate information into one place. Since we don’t have a large team, this helps us monitor conversations, posts, and activity without having to jump to 3 or 4 different platform. Creating drafts and being able to communicate in one place before publishing a post is also a great feature.”

– Zoho Community CommentsZach M.

What users don’t like:

“Basic social listening capabilities. Challenges with third-party application integration.”

– Zoho Community CommentsVasi V.

5. SOCi

SOCI It is a cloud marketing platform that integrates artificial intelligence (AI) and machine learning (ML) with social and search data to provide customized insights through a single dashboard. The tool helps businesses and small teams create on-brand responses to social campaigns and publish top-performing content through optimized multi-location workflows.

What users like most:

“It’s easy to track posts, change profiles, and see which sites are getting the most bang for your buck. Whether you’re a marketing pro or just getting started, this program will take all the hassle out of it for you and give you more time communicating, not spending Hours of creating posts individually for each website.”

– SOCi ReviewsJiang S.

What users don’t like:

“I found that the user interface could be more intuitive and streamlined for smoother navigation and faster task execution.”

– SOCi Reviews,Joseph K.

Stay informed about all social events

Understanding exactly how your Instagram content is performing is crucial to growing your business on this platform. By refocusing on Instagram metrics, you can gain valuable insights that will drive your social media marketing forward.

Explore organic posts and use beyond social media Social media advertising software Promote your content on Facebook, Instagram, etc.