Kia announced plans at CES 2024 on Monday to create a range of modular electric vehicles (EVs) designed for adaptability and versatility, hoping to change the way we buy and use cars in the future.
The South Korean automaker has outlined three phases as part of its Platform Beyond Vehicle (PBV) strategy. Central to this strategy are interchangeable “life modules” that allow a vehicle to serve in multiple roles – from a taxi to a delivery van or a personal recreational vehicle – by swapping out these modules as needed.
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Life modules are replaceable and are not fixed during the manufacturing process. Kia said the modules can be connected to the base vehicle using hybrid electromagnetic and mechanical coupling technology, allowing for flexibility and adaptability in vehicle use.
While Kia didn’t specify the cost, it means vehicle features can be continually reconfigured. The strategy is part of Kia’s broader vision to focus on advanced technologies such as software integration, autonomous driving and artificial intelligence.
Kia said the first phase starts with the Concept PV5, the first model in the series. Considered a fleet workhorse, the electric vehicle is focused on providing solutions to common mobility challenges and is optimized for each major segment such as ride-hailing delivery and utilities.
Kia Concept PV5 in action.
Photo credit: Chance Townsend/Mashable
The Concept PV7 is the largest offering in Kia’s PBV range and is aimed at customers who need more space and range (perhaps for longer journeys or larger cargo).
Finally, the Concept PV1 is the smallest in the PBV series and is designed for agile, short-distance logistics. It uses drive modules to minimize the turning radius, making it ideal for navigating in tight spaces. Based on a concept video Kia showed on Monday, the PV1 appears to be best suited for urban environments where space is limited and mobility is crucial.
Kia’s thoughts on how the Concept PV1 and PV7 interact.
Image source: Kia Motors
In the second phase of Kia’s strategy, the PBV product lineup will integrate the use of artificial intelligence, leveraging data to engage with users and keep its devices and software up to date.
In the third phase, these vehicles will add features such as autonomous driving.
Kia plans to produce 150,000 such vehicles per year in 2025 and then increase production to 300,000 vehicles per year.
