REDWOOD CITY, Calif.–(ANTARA/Business Wire)–Celigo, the leader in Integrated Platform as a Service (iPaaS), today announced continued success in the Asia Pacific (APAC) region through an alliance with top player Netizen. SAP Platinum Partner. The ongoing partnership is expected to strengthen Celigo’s market presence in Thailand and Southeast Asia by integrating Celigo’s advanced platform into Netizen’s Business Technology Transformation (BTX) agenda. This collaboration has already helped SAP users in the region improve operational efficiency and innovation.
Seree Satukijchai, CEO of Netizen, said: “We are delighted to partner with Celigo, whose integrated system is a perfect fit with our SAP operating system. By combining these systems, we can drive value across multiple domains without the constraints of data connectivity and create business value.”
The partnership, initially announced last year, helps Netizen streamline internal processes and enhance services to customers. Celigo has been instrumental in helping Netizen expand market share, improve its R&D program, and refine its sales and marketing strategies.
Additionally, Netizen has been able to shift resources toward revenue-generating activities that drive growth rather than focusing on internal integration development. Instead, they now seamlessly leverage Celigo’s integration capabilities to help their customers. This transformation puts Netizen on a true Business Technology Transformation (BTX) journey.
“With restrictions reduced, we can utilize our key resources more efficiently, thereby increasing our profitability potential. Our team is now free to apply their expertise to not only support our business but also expand our service offerings plans. The Celigo partnership not only improves our day-to-day operations, it also allows us to scale effectively, allowing us to deliver greater value to our customers.”
Netizen customers have achieved significant benefits using Celigo through the jointly developed “HoneyConn” solution. The integration of Celigo into their operations reduces the time required for tasks, reduces the number of personnel required, increases productivity, reduces errors in data integration, and increases the value of their work.
One such customer is Do Day Dream PLC., a large manufacturer and distributor of health and beauty products. Netizen has successfully implemented HoneyConn to connect its POS data recording system with SAP, ensuring instant updates of its transactions. Do Day Dream’s Head of Logistics, MIS and IT commented: “HoneyConn (Celigo) is a tool that makes difficult tasks easy.”
In the coming year, Netizen and Celigo plan to expand the HoneyConn program with HoneyConn out-of-the-box solutions, including integrating HoneyConn with various e-commerce systems. The solution will be available to customers across Asia, including on platforms such as TikTok, Shopee and Lazada, to support the growing trend of online product sales.
“Through our partnerships and collaborations, we are able to simplify data integration for SAP customers, allowing them to easily connect SAP with various system operations,” said George Polyzos, vice president of Celigo Asia Pacific. We are proud of the work accomplished with Netizen and look forward to bringing more innovations to the Asia Pacific market to improve business automation.”
Looking to the future, Netizen has ambitious long-term plans for automation, including teaching Celigo to fresh college students, establishing a Center of Excellence (COE) for automation technology, and expanding its automation program to neighboring countries such as Myanmar, Vietnam, Indonesia, and Japan.
Netizen continues to innovate and develop solutions that integrate SAP systems with various operating systems to support business expansion and growth. The partnership with Celigo is an integral part of this ongoing technological transformation.
“Celigo’s support has been outstanding throughout our collaboration,” commented Seree Satukijchai. “Their consistent delivery of timely solutions and proactive assistance has enhanced our operational resilience and ensured seamless continuity of our business processes. Their support has become an integral cornerstone of our overall success. ”
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Netizen is a leading SAP Platinum Partner, providing SAP system consulting and implementation for over 20 years. The company specializes in business technology transformation (BTX), integrating technology to support customer operations in Thailand and Southeast Asia. For more information, please visit www.netizen.co.th.
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Alex Miller
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Source: Seligo