Apparently, the fix has been completed.
YouTube’s most popular creator, MrBeast, has uploaded his latest YouTube video to Musk’s X for the first time. According to MrBeast, he was “curious” about “how much advertising revenue” he could make from uploading, so he uploaded the video directly to the platform as a “test.”
Now, user
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“This has appeared in my feed about 7 times,” release An X user, referring to MrBeast videos. “It’s missing the post time next to the username (indicating regular user posts) and the ad indicator in the top right corner.”
The user was referring to the proliferation of visibly untagged ads, a recent phenomenon on X that began after Musk acquired the company in October 2022. Mashable has seen this behavior before report exist.
What’s going on here?
Elon Musk still plans to turn X/Twitter into PayPal dupe
Since last September, X has been serving unlabeled ads to some users. The ads appear in users’ feeds without any of the “advertising” or “promotional” labels that platforms typically attach to paid posts. However, users can tell these are untagged ads rather than organic posts because they are missing the post’s publication date, which appears on the post but not on the ad.Additionally, as Mashable previously reported, and the X user cited also noted Discover, users can still find an option in the drop-down ellipsis menu of unmarked ads to tell For organic posts, this option does not appear.
Adtech regulator Check My Ads previously filed a complaint against X with the FTC, citing the company’s lack of transparency on labeling issues.
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An X employee claimed to Ryan Broderick garbage day recent communications Report Because a tagged pre-roll ad played before MrBeast’s video, the company considered this a disclosure. According to X staff, this explains why Mr. Beast’s actual posts themselves were not labeled “advertisement” or “promotion.”
This doesn’t make any sense. Pre-roll video ads are a completely different kind of ad. If a viewer sees a MrBeast post in their feed, but it’s not shown organically – and the above attributes indicate it’s served through X’s ad platform – then the MrBeast post containing the video is a completely separate ad , needs to be marked like this.
In fact, as some other X users noted point outthe old version of the X app did show MrBeast’s post with a “promotion” tag, meaning it was served to users through X’s advertising platform.
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We should note here that some users may receive MrBeast’s posts organically. Many ads on X are posted as regular posts and then promoted through its advertising platform. However, the examples mentioned in this article are promotional posts provided through X’s advertising platform.
Therefore, X appears to be increasing impressions of MrBeast through unmarked ads. One can certainly debate whether this lack of transparency is intentional, but it certainly seems to be happening.
Why does this matter?
Musk’s vision for X (the platform formerly known as Twitter) depends heavily on the film’s content. For example, X CEO Linda Yaccarino announced at this year’s CES that the company has partnered with former CNN host Don Lemon and sports radio host Jim Rome. and Fox News contributor Tulsi Gabbard signed an exclusive video deal.
Musk has been known to drill into responses from creators, influencers and other media figures and urge them to upload content directly to X.In fact, that’s what he did extraordinary thing I asked MrBeast for help several times.
MrBeast, whose real name is Jimmy Donaldson, has previously expressed his opposition to being uploaded to X. MrBeast said his videos were too expensive to produce and YouTube was the only platform that fairly compensated him for views of his content. But MrBeast was apparently convinced to at least try uploading directly to X as a “test”.
If Musk has won over MrBeast entirely for his video upload performance, then the owner of X has become the internet’s most popular content creator for his multimedia vision for X’s future.
What’s next for X and MrBeast?
MrBeast has only commented on his “test” a few times since posting the video earlier this week.
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The creator appears Shock His posts have received over 100 million views. (As of press time, Mr. Beast’s post has been viewed 128 million times.) However, views are calculated differently on X than on video platforms like YouTube. Instead, these “views” are actually just impressions of the post itself, not the number of people who played MrBeast’s video. In May 2023, Musk has X Delete public video view Statistics are taken from the platform, so it’s unclear how many times the video was actually viewed on X.
MrBeast in his latest post ask His followers vote on how much they think X will pay him as part of an advertising revenue sharing plan: $10, $10,000, $100,000, or $1 million.
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Because of the way X’s creator monetization program works, it’s nearly impossible to tell how much money MrBeast will make. X users can participate in the monetization program only if they are paid subscribers of X monthly subscription plans such as X Premium or X Premium+. Additionally, X only pays creators for ads that appear in replies to their posts. Additionally, only impressions from other paid X Premium subscribers are monetized.
As Mashable said before report, the amount X pays each creator seems completely arbitrary. Employees at The people making the most money on X appear to be primarily Musk’s personal favorite political commentators, Tesla fans, and meme accounts.
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Of course, we haven’t even mentioned Musk himself promotion MrBeast plays videos to his 169 million followers.
MrBeast promised to share how much money he made from X’s monetization program through this test. So, we will soon find out the answer to this question. Regardless of what MrBeast did, it’s clear that X put a lot of effort into scale to ensure the environment was conducive to massive views.
