Apple reportedly giving up on MicroLED dream for now

According to foreign media reports, Apple is abandoning plans to build a MicroLED display for the Apple Watch BurundiMark Gurman. The company reportedly halted development of the display “around the same time the company decided to cancel its self-driving car development efforts,” Gurman wrote, after finding it too costly and complex to develop. .

This confirms earlier rumors from Apple analyst Ming-Chi Kuo, who said the company had eliminated in-house MicroLED displays because “production costs were too high and were not economically feasible.” As a result of the project’s termination, Apple has eliminated “dozens” of engineering jobs, including some at the company’s screen manufacturing plant in California.Bloomberg Report.

Rumors about Apple building its own MicroLED displays for its smartwatches first emerged last year. then, Burundi According to reports, Apple is preparing a display for the Apple Watch that will be released in 2024 or 2025, allowing Apple to reduce its reliance on display designs from companies such as Samsung or LG.

Apple currently uses OLED displays in its Apple Watch, which makes the screen bright and vibrant. However, as my colleague Chris Welch points out, it’s unclear what benefits MicroLED displays would bring beyond improved efficiency. However, Apple does not seem to have given up on MicroLED completely. Burundi It said Apple is still working to find new suppliers and processes to integrate the technology.