Sendbird launches new business messaging solution – adobo Magazine

Singapore – send birdThe messaging platform used by the world’s most popular mobile apps has announced its latest innovation: Sendbird Business Messaging. This mobile software and API solution is specifically designed to enable product, operations, engineering, customer service and systems teams to deliver critical customer messages through the most relevant channels, ensuring that no message goes unnoticed.

Whether it’s sending a patient list before a doctor’s appointment, notifying travelers of flight delays, letting shoppers know about traffic or weather issues that are hampering delivery times, or providing users with coupons to resolve customer service issues, Sendbird provides the only communications tool designed to Customized for efficient delivery of urgent and important messages throughout the user journey.

Sendbird Business Messaging provides advanced omnichannel messaging software and API solutions that deliver SMS, push notifications, WhatsApp and in-app notifications. Its innovative channel sequencing feature prioritizes low-cost, high-performance channels over alternative channels, triggering only when needed. This approach minimizes the number of messages sent and reduces costs, preventing customers from being overwhelmed by random messages sent all at once across channels.

“To date, companies have pursued the omnichannel promise by combining disparate messaging software and APIs to reach audiences,” said. Sendbird CEO and Co-Founder John S. Kim. “With Sendbird Business Messaging, for the first time, any team – not just marketing – can send messages to customers via SMS, WhatsApp, mobile push or in-app to deliver mission-critical communications. This not only improves Improved customer experience with incredible performance and significantly lower costs.

In today’s attention economy, optimizing communications for the best user experience while optimizing costs is challenging. Sendbird Business Messaging solves both problems simultaneously.

“Sendbird Business Messaging has been fantastic for our business. Since deployment, we have seen a 78% increase in in-app open rates and an overall cost savings of 30% due to reduced messaging costs through efficient channels such as in-app . Apurva Shetty, Product Manager, Porter. “The application integration flexibility provided by Sendbird allows us to create a dedicated space where users can easily find important information based on their schedule. This less distributed and intrusive delivery method improves performance.

Sendbird Business Messaging is gaining traction among fully digital enterprises internationally, primarily due to SMS opt-in limitations. By incorporating in-app messaging into their communications strategy, companies can significantly expand their reach to nearly 100% of their customer base (typically 30% in areas with strict messaging regulations). This approach improves the delivery of relevant and durable content, thereby increasing conversion rates and reducing costs.

Sendbird Business Messaging is the ultimate solution for product managers who want to deliver effective mobile customer messaging to all business teams and engineers. It combines operational user-friendliness with technical flexibility, ensuring fast implementation and extensive customizability. Key software and API features include:

• Mobile omnichannel communication:
• Unified dashboard for all teams:
  • Message drafting and templates
  • Omni-channel marketing campaign creation and templates
  • Multi-layered analytics for campaigns, pipelines and consumers
• Developer Tools:
  • One-line code in-app feed UI kit integration for iOS and Android
  • Flexible iOS and Android SDKs for custom implementations
  • Unified API for system integration

Provide developers with a single API

As an innovator in mobile omnichannel notification software and APIs, Sendbird’s new solution provides a unified API for SMS, WhatsApp, push notifications and in-app notifications. This allows developers to use their systems to build custom workflows to send personal and bulk messages to customers from their CRM, logistics or payment stack, such as sending transaction receipts for food orders. With iOS and Android UI kits and SDKs, developers can quickly integrate or customize notification sources into their apps with a single line of code.

Just as Sendbird is a game-changer for underserved business teams, it also simplifies integration, maintenance and development for software engineers.

To learn more, visit the Sendbird Business Messaging product page.