21 Content Management Statistics Revealing Its Importance

In a world where content is king, small businesses and startups often find themselves in an uphill battle creating diverse content at scale. This is especially challenging for resource-strapped businesses. Content curation is a valuable way to find and share insightful content.

content management software Let businesses discover and distribute content From third-party sources to their audiences. It automates research and provides shareable information that businesses can use to attract leads or build thought leadership.

What’s more, some of these solutions are available with free trials or plans and are priced at a fraction of what businesses would pay for a full-time employee.

Let’s dig into the data to see if content management can benefit businesses.

Popular content curation statistics

Every piece of content a person shares doesn’t need to be theirs. Many marketers and leaders share third-party content with their audiences and include their unique perspectives or ideas. Use these statistics to understand the current trends in content management in the market.

• 85% of curators create thought leadership through curation.
• Only 5% of marketers do not share third-party content, while nearly one-third share relevant blogs and publications on a daily basis.
• 32% of marketers share online content every day.

• 31% of marketers share content weekly.
• 11% of marketers rarely share anything with their customers and prospects.

Using social media for content management and distribution

social media Go hand in hand with content curation. Most marketers use social media platforms to find content that is of interest to their audience.

• 79% of marketers use social media to curate content, which is higher than the 63% who use newsletters.

• Approximately 64% of Facebook’s featured posts attracted more than 750,000 users, which is impressive.
• If a brand overshares self-promotional content on social media, 45% of users will stop following them.

Using content curation in content marketing

Content curation is a critical part of any content marketing strategy. content marketing Work by creating and distributing different content on different channels. Let’s look at the statistics below to understand how content marketers use curated content.

• In the era of “information obesity”, sharing high-quality content is crucial. Compared to a decade ago, 30% of marketers still find it challenging to find quality content.
• 78% of marketers use an organized system to manage content management and ensure quality and consistency before publishing.
• Because information may double every 72 hours, search engines may not be able to discover future content. This highlights the increasing importance of content curation to stay relevant and visible.

• 21% of marketers share content from blogs and other publications with potential and existing customers on a monthly basis.
• More than 70% of marketers say content-centric marketing significantly increases customer engagement.

A marketer’s perspective on curated content

Curated content can help marketers achieve their content goals while investing relatively little effort in creating original content. Check out Business to Business (business to business) or business-to-consumer (business to consumer) Marketing considers content management.

• Top marketers typically use 65% original content and 25% curated content.
• Nearly half (49%) of B2B marketers believe content creation limits their marketing efforts.

• 78% of marketers believe learning and development (L&D) teams should adopt content management as they adapt to new roles.
• 41% of marketers plan to increase their use of user-generated content in 2021.

Build credibility faster

Sharing third-party content with unique views and perspectives can build thought leadership on a topic. Audiences view the sharer as an expert on the topic and are likely to identify with their views. Therefore, content management and distribution can help businesses establish thought leadership faster.

Learn more about How to find the best content for your audience.