The essence of graphic design is visual expression.
Business cards, billboards, branding—every aspect of your business involves some form of graphic design.
Creating successful graphic designs is a vital skill for advertisers, designers, and business owners. Today, the ease of use of vector graphics software makes it easy to create your own designs. Statistics related to graphic design show that this creative craft is increasingly important to the success of today’s businesses.
Industries and careers
The field of graphic design has evolved but shows no signs of slowing down.Companies compete to obtain Best Graphic Design For marketing, advertising and web design. After all, visual impression matters, right? Some exciting statistics show the demand for the graphic design industry and graphic designers.
- The global market size of professional design services will grow from Will reach US$147.18 billion in 2023 $156.92 billion 2024.
- The U.S. graphic designer industry market size is expected to reach US$16.9 billion in 2024.
- In 2023, the global graphic design market will reach US$57.5 billion.The market is expected to reach Will reach US$78.25 billion by 2030.
- The average annual salary for a visual designer is approximately $53,380.
- More than 60% of graphic designers are women.
90%
of graphic designers prefer freelancing.
Source: IBIS World
- The highest paid person in the graphic design industry is a user experience director.
- About 65% of graphic designers have a bachelor’s degree.
- Adobe design products are common in more than 80% of the graphic design software market.
Content Marketing and Design in Web Design
Marketers, advertisers, content creators, business owners: everyone wants a good graphic designer. In today’s digital world, visuals are crucial, whether it’s a website or a social media post. Check out the statistics below to understand how important graphic designers are to marketing and web design.
81%
of corporate reports using graphic design in various formats
Source: Piktochart
- About 51% of business-to-business (B2B) marketers prefer using visual assets in content marketing.
- 19% of businesses do not use graphic design, but 67% of them meeting If only there was a faster and cheaper way to create graphic design materials.
- Nearly 40% of companies face challenges in consistently creating beautiful and engaging content.
- 37% of companies want to automate the process of creating content that is always visually appealing.
- When it comes to visual graphics, infographics, presentations, swim lane flow charts, brochures, and videos top the list.
consumer behavior statistics
Now that you understand that graphic design has a significant impact on marketing, web design, and branding, let’s look at how it in turn affects consumers and their choices.Here are some interesting insights graphic design services Influence consumer behavior.
- If you have visual graphics, 85% of people will be attracted to your brand.
- 93% of people believe that the visual size of an object affects their purchasing decision.
- According to Zippia, as many as 24% of graphic designers stay in design jobs for less than a year.
94%
of people think their first impression of a company is related to design.
Source: PR Newswire
- Color and design play an important role in consumer interest, as 50% of online users believe website design affects their opinion of a brand.
- 46% of people decide the trustworthiness of a business or company based on its website design.
- The ratings of full-color advertisements are 40% higher than those of ordinary advertisements.
Occupational Demographics
Graphic design will vary based on demographics, location, experience, and job. If you are looking for some insights about the highest paying graphic design jobs and the demographics of this field, mentioned below are some interesting statistics.
- Currently, there are over 118,080 graphic designers in the United States.
- The average age of active graphic design employees is 37 years old.
12%
of graphic designers belong to the LGBTQ community
Source: Chipia
- In 2021, female graphic designers are the highest earners, with 95% earning more than men.
What you see is what you get
Today’s businesses need the right image to stand out from the competition where appearance is paramount. The key to standing out from the crowd is your investment in graphic design.
Want to delve deeper into the world of graphic design?Check out the best graphic design software platforms.
